Every Digital Marketer’s Know-How – 8 Key Steps in Doing Keyword Research

As easy as it may seem, keyword research is simply the easiest to make mistake. Considering how much weight it bears to your search engine optimisation (SEO) campaign, you need to be careful and thorough when carrying out this task.

While most might’ve think of this as a simply way of collecting as many related terms as possible, there are tons of considerations you need to look at to ace your keyword game. To find out the proper way of doing this, here’s the step-by-step process you must know.

1. List Down Relevant Topics

To start off the process, come up with a list of ideas that are related to what you’re offering. Have at least 5 to 10 generic terms or topics. This will allow you to find the right direction and where to focus your keyword research.

2. Get More Specific

Now that you already have keyword ideas, what comes next is to find more specific set of phrases. During this stage, you need to be aware of two things – user intent and search volume. One of the best SEOs in Hong Kong emphasises the importance of intent and volume. This is because it can directly influence the future performance and ranking of the website.

3. Use Keyword Tools

Keyword research and SEO tools will help expand your keyword list. They could help you come up with wider phrase match which you might find relevant to what you’re looking for. Google’s Keyword Planner, SEMrush’s Keyword Magic Tool, and Ahrefs keyword generator are just some of the tools you may use.

4. Filter Out Your Keyword List

Now that you’ve created a list, the next thing you must do is to determine which among the phrases you’ve researched is the most suitable for you. Of course, this requires careful consideration and analysis but when you go through with this step, it’s important to keep three things in mind – relevance, authority, and volume.

May this step-by-step guide helped you understand how keyword research must be done. So be sure you follow them for better and more effective SEO campaign.

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