SEO is a large industry. Because of this, you will realize there are tons of techniques in approaching site optimization. You might begin to wonder what the best tactic is to adapt for your site.
Although most of SEO tactics can work, there is still no definite answer as to what tactic works best because it is a case-to-case basis. However, you must keep in mind these two approaches: White hat and Black hat SEO.
Here are the differences between the two and why you must know about the strategies involved in each:
White hat SEO is the correct and ethical way to optimize a site. It adheres to search engine guidelines and focuses on organic human audience. With white hat SEO, results may take time coming in, but it has more lasting impact.
Black hat SEO, on the other hand, is the complete opposite. Its strategies involve violating search engine guidelines and manipulative tactics. Results are quicker with this tactic, but they are short-lived.
The biggest distinction between these two approaches is that white hat SEO follows Google’s guidelines and improves user experience, while black hat SEO violates those guidelines and generally disregards web experience for users for quicker results.
For instance, some white hat approaches are creating pages primarily for users and not for search engines. On the other hand, techniques like sneaky redirects and hidden text links are some black hat approaches.
Why do you need to know this?
According to a professional in SEO services Hong Kong, using tactics that manipulate algorithm might lead to demotion in rankings in search result pages, or getting penalized by Google.
The bottom line is stick with the correct and ethical approach which is the white hat technique. It might take more time and effort in getting intended results, but you would not have any worries in getting flagged and penalized by Google.
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