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Content Typing

From Zero to 100K Visitors: A Case Study on Simple SEO Strategies

Andrew Dennis is a columnist who wanted to help a new website increase its potential. But as with any new websites, making your way to the first page of the search results is a big challenge. To survive the competition in the online world, a website needs to lure in as many visitors as it…


Content Typing

Content is King: Dissecting the Importance of Content in Search Engine Optimization

Content and SEO go hand in hand. According to Search Engine Journal, when these two are in their prime, they can “catapult any website to the top of search engine rankings.” It is important to understand the relationship between optimized content and SEO if one endeavor to climb up the rank. But before we get there,…


Mobile SEO

All About Mobile-friendliness and the Impacts of Mobilegeddon

Mobile-friendliness is one of the most important aspects of a website. When a website is mobile-friendly, it does not only comply with the criteria set by Google and major search engines but also responds to the major shift of behavior among Internet users. More and more users today are switching to mobile gadgets to access…


On-page SEO Elements

How SEO and Social Media Helps You Get More Business

SEO and social media are the two buzzwords in the realm of digital marketing. Any businesses want to have either one of these in their strategies. What they fail to realize is that isolating one from the other can make their strategies less effective. SEO and social media should be woven together to develop a solid…


Digital Marketing

How to Make a Foolproof Digital Marketing Strategy

Let me tell you a secret. One of the reasons many digital marketing strategies fail is because of the lack of planning. Many businesses expect their strategies to be effective without focusing on the important details: their audience, their goals, and their execution. To ensure your business doesn’t fall into the same situation, our experts…


Link Building

White Hat SEO Strategies You Need to Follow

In today’s digital landscape, SEO has become an important strategy to increase the visibility of businesses and make sure customers can find them. However, SEO – if not done right – can cause setbacks for a business. For one thing, black hat strategies can lead to penalties from Google and push websites further down the…


Is Your Website Optimized for Mobile?

With Google’s Mobile-First Indexing, optimizing for mobile users has been more important than ever. Apart from Google diving into mobile indexing, what other reason is there to optimize for mobile? The answer is pretty simple—users are searching for businesses with their phones. Now, imagine a customer landing on your site and seeing your site not optimized…


Online Marketing

Using Lead Magnets to Drive More Leads

One of the ways to drive more customers to your business is by getting their email address. However, you don’t simply go up to them and blatantly ask for their contact information. What you need is a lead magnet. If this is your first time hearing about lead magnets, you’re in luck. This can provide…


digital marketing

Why Digital Marketing is Important to this Generation?

For many businesses, running a digital marketing campaign has become a necessity. As a response to this, company owners and entrepreneurs are making an effort to invest in one. The dynamics of today’s industry had made the internet as a playing ground for big and small corporations. This is why many of them are using this…


Efficient Digital Marketing

Three Things You Need to Generate More Leads

As people turn to search engines to look for places to visit or things to buy, the internet has become a vast resource of potential customers for businesses. However, some businesses fail at getting more customers, as they are too busy serving the needs of their existing clientele and running their operations. This doesn’t mean…


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