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Meta Tags and Their Roles in SEO

Meta tags are tags that contain information about a web page and its elements so that search engines and website visitors know immediately what it is about. They can highlight a particular element of the page’s content so that it stands out in the search results and guide human users. Meta tags come in different…

search engines

Four of the World’s Leading Search Engines

We all know that Google is the king of them all, but it also pays to know the other search engines that people use. Here’s a quick guide to four of the leading search engines in the world today. Google Google holds 92% of the planet’s search engine market share. It had its humble beginnings…


Simple Yet Effective Ways to Win on LinkedIn

LinkedIn is one of the world’s biggest professional online networks. It currently has more than 706 million users. This figure alone tells us it is an avenue to connect with professionals and potential customers. This translates to excellent opportunities to market your brand, more importantly. In fact, 93% of B2B marketers consider LinkedIn as the…

email marketing

How to Get More Clicks for Your Email Marketing Campaigns

Email marketing remains as one of the most effective ways to nurture leads and connect with customers. However, some businesses fail to see the value of a well-executed email marketing campaign just because they don’t get enough clicks. How do you improve the clickthrough rate of your email marketing campaigns? Let us count the ways…

paid search marketing

Getting More Leads with Paid Advertising

Businesses now have access to multiple channels to generate leads. One of the most effective is pay-per-click or paid advertising. Unlike in SEO where traffic comes from organic search results, pay-per-click allows you to get traffic by posting ads on search results. This means you don’t have to wait for months before your website appears…

Hong Kong Technology

Everything About Hong Kong’s Technology and Voucher Programme

What You Need to Know About TVP Since the beginning of 2020, the Hong Kong government has been further developing their funding programmes to support local businesses. While many of these programmes have been well received, many local businesses are not utilising the whole range of programmes available to them. One such programme that is…

website rankings

Why is Your Website Not Ranking? Insights from Experts

In SEO, ranking is the most common indicator of success. The higher you rank on search engine results pages, the better. This indicates visibility to a wider audience, which, in turn, leads to more traffic to your website. But, what do you do if you’re not ranking? Our SEO experts in Hong Kong share their…

online reputation management

How to Keep Your Online Reputation Intact

Customer feedback can be a double-edged sword for businesses. It molds the perception of customers about your brand, which, in turn, prompts them to either buy from you or turn to the competition. This reinforces the need for a solid reputation management as part of your online strategy. Here are a few tips to ensure…

Why SEO is Important for Business

How Enterprises Succeed with SEO

With the current behaviors of today’s customers, staying visible should be the first priority of every business. But, what’s next? As your business dives into the digital landscape, your next goal is to strengthen customer engagement. This is what we’ll be discussing in today’s blog: the pillars of a successful SEO strategy for enterprises. Give…

digital marketing school hongkong

Level Up Your Digital Marketing Skills with 3 Simple Steps

The appearance of internet has led to major changes in the way people interact with the world. Whenever they need something, the first thing they would do is to look and search for it on the World Wide Web. This sudden shift on consumer behavior has opened up an opportunity to businesses when it comes…

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