Social media is a treasure trove of leads. With over 8 billion monthly users, top social media platforms such as Facebook, Twitter, and Instagram offer opportunities to build a solid lead base for your business. Aside from a massive network of potential customers, you also get great conversion results. Compared to outbound marketing, it has 100% higher lead-to-close rate.
But how do you really achieve success in generating leads from your social channels? Here’s how:
Share gated content
Gated content is a type of exclusive content that is only made available to a user when they sign up or provide basic contact information such as email address. A good gated content must be of quality and is relevant to your lead’s unique needs. It has to be valuable enough for users to provide their information. Whether it is a webinar, a case study, or an exclusive video content you want to share, you have to make it look interesting, useful, and appealing to your potential leads.
Collaborate with influencers
Check your social media network for prominent accounts, online celebrities, avid fans, and anyone with good following. You can turn them into your own brand’s ambassador who can help you extend your reach. Aptly known as influencers, these people can help you establish better online image and attract more leads. You’ll be surprised how a Facebook shoutout from a popular blogger or a tweet from an online guru can bring in qualified leads for you to nurture.
It simply doesn’t stop in creating professional accounts in different social media sites. You have to make sure they are ready for lead generation. Start by improving your page and profile. Use the right photos for your profile, cover, and media sections. Update your contact information and create a good description of your brand or company. You have better chances of luring in leads when you have presentable pages, complete information, and an impressive overall image on your accounts.
Leads abound in the world of social media. With the right strategy, you can attract them and ultimately turn them into paying customers.