Why Go Live: Reasons to Include Live Video in Your Digital Marketing Strategy

While video marketing has long been used in digital marketing, it’s only in the recent years that livestreaming rose into massive popularity, with almost every brand going live. How do really brands benefit from providing their audience with a livestream? Here are the best reasons going live can help you advance your digital marketing efforts.

You create genuine connection

Marketing is anchored on building connections and nothing does it better than feeding your audience with real time video in its rawest form. This makes your brand look more human, more relatable, more real compared to heavily edited YouTube videos and stiff, straightforward ads. When done properly, a livestream can engage your viewers emotionally, establishing a genuine connection and ultimately trust.

You allow interaction

Another great thing about live video content is it allows your audience to interact with you in real-time. There is actual communication going on – viewers can react, ask questions, share relevant information, and even buy your product or service as you go live. Thought leaders and industry experts, for example, hold interactive classes and live Q&A sessions to cater to the informational needs of their customers. And the result – a solid bond with the audience and a bolstered brand loyalty.

You extend your reach

There is a huge audience out there waiting (and even hungry) for information. All you need is the right content to catch their attention. When you know your target market well, it’s easier to plan a live content that will translate to limitless marketing opportunities.

The trend is expected to grow in the coming years. In fact, the video livestreaming industry is expected to be worth $70 billion in the year 2021. This kind of demand is something you shouldn’t sleep on. Start strengthening your digital marketing efforts through live video content and see for yourself.

Sources:

https://www.digitaldoughnut.com/articles/2018/january/ways-live-streaming-will-help-your-marketing

https://arcreactions.com/livestream-marketing-strategy/

https://switchboard.live/blog/live-video-digital-marketing-strategy/

https://neilpatel.com/blog/live-streaming-importance-2018/

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