Five Digital Marketing Terms Every Marketer must Know by Heart

The world of digital marketing is filled with a plethora of terminologies; it can be quite overwhelming for newbies in the field. If you are one of them, might as well start by checking out this guide. Here are some of the most commonly used digital marketing terms and their meanings for your reference.

Lead Generation

Lead generation is a technique used by a business to gain the interest of a prospective buyer or client. Some businesses, for instance, give customers a lead magnet (small giveaway, free guide, ebook, etc.) in exchange for their email. They then build a connection with the lead and nurture them until they proceed to the sales funnel.

Engagement Rate

Engagement rate refers to the number of online users interacting with your brand. Facebook and Instagram posts, tweets, and blog entries all have engagement rates. It includes the reactions, comments, and shares a post has received.

Click-through Rate (CTR)

Click-through rate pertains to the number of times an ad was clicked on by online users. This is an important measure of success of an online advertising campaign. To compute for CTR, simply take your ad’s total number of clicks and then divide it by the number of times it appeared (impressions).


Remarketing is a technique used by marketers to get back to your site customers who did not make a purchase. You have seen this as similar ads that appear across different sites that you visit. Most marketers do this because once a user checked out an item, they are more likely interested in it and are more likely to buy it if they see it again.

B2B and B2C

Business to business (B2B) and business to consumer (B2C) are terms describing who businesses are targeting with their marketing. Whether you are targeting other business or you want direct connection with customers has significant effect on your marketing approach. Some online platforms, for example, may work well for B2B companies but not for B2Cs.

Learn more about digital marketing by consulting with a digital marketing agency in Hong Kong.

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