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Understanding User Journey for a More Effective Digital Strategy

The digital landscape has considerably changed in the past decade. Before, website owners and SEO practitioners simply stuff their content with keywords to rank on search results and get found by visitors. That’s no longer the case. Today’s digital landscape is all about catering to the needs of users. If your website doesn’t provide value…


local seo content

How to Get More Exposure with Local SEO

If you’re a local business but doesn’t appear on local search results, now’s the time to take action. Local SEO helps businesses – especially those with physical stores, mom-and-pop shops, and smaller businesses – appear to customers who are near their location. A solid local SEO strategy means more targeted traffic and leads. How do…


backlinks link building

Link Building: Are You Doing It Right?

Whoever said link building is dead likely has been doing it wrong. Like other SEO strategies, link building remains one of the most effective ways to build a website’s online presence. It’s just a matter of whether you’re doing it right or not. For those who want to invest in digital marketing in Hong Kong,…


improving lead generation services

Why Businesses Should Start Paying Attention to Lead Generation

Lead generation provides an opportunity to businesses to stimulate consumers’ interest towards the services or products they’re offering. This process can be done online or offline or it can be a combination of both. In today’s landscape, companies mostly acquire leads through online channel since majority of people are leaning towards it. This is why more…


Search engine optimization trends 2020

SEO Trends You Need to Keep an Eye on

Nothing is set in stone when it comes to SEO. Algorithms change along with the search behaviors of today’s users. As the search landscape evolves, businesses need to stay on top of these changes to remain visible. Concinnity Limited, a digital marketing provider in Hong Kong, shares some of the SEO trends that businesses need…


digital strategy techniques

Digital Marketing Best Practices to Make Your Business Thrive in 2020

As the digital landscape changes, businesses need to maintain an edge over their competition. Gaining leverage, however, is only half the battle. It’s a matter of implementing the right digital marketing strategies that will make any business thrive online. With years of experience in digital marketing, the experts of Concinnity Limited provide their insights to…


online presence

How to Leverage User Behavior and Develop Your Business’ Online Presence

It’s no secret that search focuses on user behavior. Google, for instance, is ranking websites that provide a good user experience to its visitors. On the other hand, those who put user experience in the back burner experience the full force of search engine algorithms. Now, here’s the question – how do businesses use this…


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Key Questions to Ask When Planning Your Next Digital Strategy

Today’s digital marketing shouldn’t only be about being visible to your audience. A huge chunk of your strategy should be tapping into the interests of your audience and making a connection with them. This calls for an effective digital strategy that builds the foundation while maintaining your brand personality. Developing a digital strategy isn’t a walk…


Brand’s Online Reputation

Improving Your Brand’s Online Reputation

What a customer says about your business can have a big impact on your reputation. One negative review about your brand can soon spiral into a reputation nightmare. Before you know it, you’ll find fewer and fewer customers buying from you (and more of them going to your competitors). But, that doesn’t have to be…


Digital Marketing Strategy

Why Go Live: Reasons to Include Live Video in Your Digital Marketing Strategy

While video marketing has long been used in digital marketing, it’s only in the recent years that livestreaming rose into massive popularity, with almost every brand going live. How do really brands benefit from providing their audience with a livestream? Here are the best reasons going live can help you advance your digital marketing efforts….


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