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What’s Poppin: Digital Marketing Trends and Innovations in 2020

The digital marketing world is ruled by quick changes and updates. This is why businesses and marketers alike keep their eyes peeled for what’s new and what’s coming online. They must keep up with the trends or else they will drown in the highly competitive cyber marketplace. Trends have great impact in the way businesses…


video production management

How Video Producers Budget for Profit Margins

Many creative businesses, such as corporate video production companies, usually struggle to break even. This can be changed when one realizes the incredible importance of smart budgeting. This skill sets you apart from a charitable institution, knowing all the costs involved in the process. Here are some tips and tricks on budgeting for profit margin….


digital marketing

Elements of a Highly Effective Digital Marketing Strategy

Digital marketing is the key for any business to survive in today’s heavily digital world of commerce. More and more people are now going online – including your target market and your competitors so there is no reason for you not to jump along. Fortunately, there are many digital marketing companies in Hong Kong that…


digital marketing services

Why is Digital Marketing Important?

Once upon a time, digital marketing was just a novel and creative means to market, taking advantage of the people’s gradual shift to the Internet to search for goods and services. It was just an option back then. It’s a different story today. Digital marketing is now more of a need than a want. Businesses…


updating content

Quick Website Fixes That Will Help You Get More Leads

As customers turn to digital platforms to find and connect with businesses, this puts websites as a premium in lead generation. After all, how do you expect your business to capture leads if your site is not performing? Doing a website audit helps you identify problems that may be affecting the performance of your website….


lead

How to Align Your Sales and Marketing for Better Lead Generation

Marketing and sales are often thought to clash, whether in determining the best strategy to get more leads or in constructing the right message for the brand. That thought needs to be debunked. Businesses generate more leads if their sales and marketing departments work together – a collaboration that brings about the term “smarketing”. So,…


Google Mobile-First Indexing and Scoring: What Sites with Mobile and AMP Versions Should Know

Google’s John Mueller recently explained how Google will index and score sites that use multiple platforms. Through a Webmaster Hangout, Mueller shed light to the Mobile-First Index, stating how they will handle sites with mobile, AMP, and desktop versions.  Among the key points discussed is the indexing and scoring process of Web Vitals, which will…


HKPC HK

Participating in the Digital Transformation: New Media and Technology for Businesses

The digital landscape presents opportunities for brands to improve their revenue and grow their business. However, participating in this digital evolution calls for thorough planning. Strategy is key to make sure your business stays ahead of the curve and be above the competition. Start with learning about new media and technology. Here are a few…


lead generation leads

Lead Generation 101: What is the Buyer’s Journey?

Are you talking to the right lead? Do you provide information based on their search intent and stage in the buyer’s journey? If your answer is yes, then you have no problem. But if you haven’t been focusing on the right lead, you’ll need to change gears now. A solid lead generation strategy starts with…


HKPC in HK

Leading the Digital Transformation: Concinnity’s Commitment to Helping Businesses Grow

The global situation has made a significant impact to how we do business. As governments prioritize the health and safety of their citizens, businesses are doing the same and making sure their customers and employees remain safe. However, it is not at the expense of stopping operations and closing doors. The solution here is to…


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