MUM and LaMDa: Two SEO Trends in to Watch out for in 2022

Will search engine optimization (SEO) still be relevant in 2022? It surely will. In fact, it will revolve around some new trends that can change the SEO landscape forever. Let us a take a look at some of the most significant SEO trends in 2022 and how they can change SEO as we know it.


During the Google I/O 2021 conference, they announced the Multitask United Model (MUM), a new model for interpreting and servicing its users. Google’s Head of Search Prabhakar Raghavan claimed that the new natural language processing model is 1,000 times more powerful than the Bidirectional Encoder Representations from Transformers (BERT) and is capable of multitasking to unlock information.

MUM’s capabilities include analyzing videos, images, and text from 75 languages. It is designed to understand the user’s feelings, context, abstractions and intent, and to use these clues to provide the most relevant answers. MUM is expected to be used by Google soon, supercharging the power and effectiveness of search.


Voice search has been a constant topic when it comes to SEO trends in the past few years and as it turns out, it is here to stay. Language Model for Dialogue Applications (LaMDA) is Google’s new machine-learning model designed for dialogue. According to the people behind LaMDA, it is a model that can be taught to read many words, explore the relationship between those words, and then predict what words may follow. While MUM is designed to understand a user’s emotion and intent, LaMDA is designed to have a conversation and give results based on what a user tells it.

Experts believe that LaMDA is just the beginning. SEO agency in Hong Kong suggests businesses to optimize their websites for voice search so that things will be much easier when these new systems are rolled out.

These are only two of the trends that we can expect in 2022 and the years to come. Consult with SEO experts for more information about them.

Let’s talk About

Grow your business even further. Concinnity Limited is the only digital marketing agency in HK that power up your company’s online marketing campaign. Thrive in this highly competitive market when you start partnering with us. See a great improvement to the overall run of your campaign by trying one of our services today!

Let’s Talk