SEO is a marketing tool that is used to make your content easier to find during online searches. In the sea of content the digital world has to offer, this strategy is particularly crucial.
Lead generation is the process of getting people interested in you and inspiring them to make a purchase later on. Marketing experts offer their services, tapping into different strategies that fit your company. To cite an example, this marketing solutions provider based in Hong Kong offers their lead generation solutions, emphasizing partnership with clients.
Both aim to benefit the business and overlap in function, but their primary goals differ.Proper SEO focuses on driving organic traffic to your website, while lead generation concentrates on growing your pool of potential customers.
Using SEO for lead generation is great. When you get traffic towards your site, lead-generating contents keep the potential client as an actual one.
How to use SEO for Lead Generation in 5 Ways
Optimization
Simply creating content for SEO can attract readers to check out more about your business. This includes posting regularly, using keywords, and a proper meta description, all factor in on whether a user clicks on that link.
Visuals
Visuals include images, videos and corresponding alt texts. When you improve the user’s overall experience and delight them, they are more likely to explore products from your company.
Backlinks
Creating links back to your website increases ease in navigation and also helps search engines crawl each page thoroughly. Links that land on external but quality content and authoritative sources add value to your own content.
Once the search engines pick up and your own website builds authority, it encourages other websites to create links back to your website as well. This builds your website’s relevance and authority, thus, ranking it up higher on the search engine and makes it easier to be discovered.
Call to Action
A clear call to action that users see after finding your site through SEO naturally generates more immediate leads. While the appeal is not directly part of SEO, the strategies leading to that point are.
Social Media
Like the previous method, social media doesn’t directly involve SEO, but marketers now use it to boost their SEO efforts.
Social media posts aren’t crawled or indexed, but marketers still include keywords in them anyway. Why? Because when a user decides to find out more through search engines outside the initial platform, they naturally use the words or phrases originally used.
Comparing the two of our main subjects, lead generation has a more direct correlation towards increase in sales, but it does not make SEO less important.
SEO takes longer to show results, but with consistent effort, it attracts potential customers and delivers lasting benefits beyond just content cohesion.
You may implement one and not the other but SEO and lead generation works better together since they ultimately have the same goal, and that is to create opportunities for your business.