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SEO campaigns are integral to improving user experiences across websites effectively through customer behavior data. Accurate interpretations of customer behavior on your pages are a great way to maximize the data you collect. To make sure you’re on the right track, always check and review your SEO practices, and here are five ways to make sure you can efficiently do this.
All campaigns must organize data based on their objectives. For example, companies with plans to increase their presence through awareness-stage digital campaigns must measure impressions and clicks. They can de-prioritize new customer sign-ups for now, but this data on awareness-stage customers who converted can play a pivotal role in developing future campaigns with its adverse insight.
SEO specialists can organize their dashboards to provide impressions and click reports per day with these details in mind. Alternatively, they can organize data that focuses on customer behavior towards upselling and packaged offers if they plan to increase awareness-stage conversions.
Data always speaks the truth through trends. Most SEO specialists leverage their experience to hypothesize the current data trend they’re observing. However, they must also accept that the observable data might reveal an unseen trend from a different angle. With an open mind that prepares for any possibility, you can create solutions that can handle multiple positive and negative scenarios in your future campaigns and improvements.
KPIs or key performance indicators measure the progress of an existing SEO campaign based on its goals and implementations.
User or customer-centric KPIs focus on customer behavior while reading website pages, blogs, product descriptions, and beyond. A focus on these will help campaigns determine areas for improvement for its next campaign implementations.
For example, an SEO campaign may have KPIs, such as site-loading speed, backlinks strength, site authority levels, and blog post submissions, to determine their website or page’s customer experience and look for improvements.
SEO campaigns that use customer personas to identify what type of user they’re trying to reach have a better point of reference for their data, which helps with accurate data interpretations.
Customer personas are fictional identities that represent the brand’s ideal customers. They are used to create products, content, and optimizations that appeal greatly to their demographic based on their needs, interests, and desires.
Confirmation bias is the tendency for people to rely on prior experiences and mental shortcuts, even when the data available is incomplete or inaccurate. As a result, cognitive biases can lead to inaccurate beliefs and faulty judgments.
While it sounds impossible for anyone to commit it in SEO, fatigue and a lack of open mind for data interpretations from other professionals create confirmation bias. Awareness of confirmation bias, checking alternative interpretations, and removing personal beliefs is the key to eliminating confirmation biases in campaigns.
SEO data is helpful if teams efficiently interpret data with an open mind, the right organization, and zero confirmation bias. These tips will help you determine the best course of action in your future SEO campaigns
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