A Quick Guide to Video Production

Videos are widely used by businesses as marketing tools. They are used to increase brand awareness, introduce new products and services, and to generate leads. There is also a wide range of content style you can use videos with. From product demos, company reviews, and customer testimonials to video blogs and short films – there are endless possibilities with videos.

But what really happens in a video production? And what are the things to keep in mind when embarking on a corporate or brand video project? Here’s a quick guide for you.

Video production process

Video productions come in different content types, scope, budget, style, and objectives. But these endeavors have common denominators – they are broken down into three major phases: pre-production, production, and post-production.

  • Pre-Production. The first phase of the process involves all the brainstorming, preparations, and scheduling of the project – it is setting the groundwork for the rest of the production. During this part, it is important to spend time researching, problem-solving, and organizing ideas, budgets, and resources needed for the project.
  • Production. The second phase is mainly concerned with the capturing of the materials for the final video. This is where the ideas and stories are transformed into a moving picture that communicates a certain theme. The production stage is important as it captures the main content of the end product.
  • Post-Production. Once the production stage is finished, it is time for the editor to work on the captured materials with the producer. This is where they review the footage, put them together, and add other essential elements to complete the video project. Editing is crucial for it will dictate the overall appeal of the video.

Video production can be complicated and difficult to accomplish. This is especially true when it is done for marketing purposes. To ensure success with an undertaking like this, it is best to hire a corporate video production in Hong Kong. 

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