How Does Keyword Research Works? – Why Do Marketers Take This Step Seriously?

Keyword research is one of the key factors in search engine optimisation (SEO). You’ll see a stark difference in traffic and searches between a website with keywords versus the one with none. If you work in an SEO agency in Hong Kong long enough, you’ll understand how vital this step is in ensuring you’re targeting the right people.

The tricky part is doing the keyword research itself. While it is easy and simple to do the process, there are mistakes you must watch out for to avoid ruining your chances of getting better ranking. To guide you on how to do a proper keyword research, here are some pointers you can use.

Look for Keyword Ideas

The keyword ideas are phrases that provide context to the terms you want to target. It’s important to you find these first so you could proceed with keyword research. Once you’re done doing brainstorming with your keyword ideas, it’ll be easier to do the actual search. 

Use Keyword Generator Tool

In terms of keyword tool, Google’s Keyword Planner tool is proven to be the best of them. All you have to do is to setup an ad account and start typing in your keyword ideas. Other than that, you may also use SEMrush’s magic tool and Keywordtool.io. When using keyword tools, it’s better you have at least 2 to 3 options to get more variety on search strings.

Consider Difficulty & Search Volume

To filter out which keywords are most likely will help you to rank high, it’s important you look at two things – the keyword difficulty and search volume. Most keyword tools would provide these data, so you should be able to find them. As a general rule, it’s easier to target keywords with medium to low difficulty. It’s also not recommended to stick with one-word keyword so always go for long tail ones.

If you want to ace your keyword research, it’s important you know these things. This way you’ll be sure that your SEO campaign will start off right.