Link Building: Are You Doing It Right?

Whoever said link building is dead likely has been doing it wrong. Like other SEO strategies, link building remains one of the most effective ways to build a website’s online presence. It’s just a matter of whether you’re doing it right or not.

For those who want to invest in digital marketing in Hong Kong, link building is a strategy they can’t simply brush aside. But, how do you execute it properly?

Here are a few pointers to get your link building strategy right the first time:

1. Make Sure You’re Targeting the Right Keywords

Keywords are the foundation of your link building strategy. This drives the content you’ll be writing and pitching to websites. This is why you need to choose the right keywords before reaching out to other website owners. When choosing your keywords, start with your money terms. These are the keywords you want to rank for the most. Supplement these with long-tail terms in your content.

2. Choose Who to Reach Out To

While you can pitch your content to just about anyone, you need to finesse your outreach strategy. Some websites may not have a strong domain authority, which defeats the purpose of link building – to get a backlink from sites with good domain authority. Choose site the cater to your niche. For instance, if you’re a real estate business, find industry real estate sites that allow you to post content.

3. Create Content That Impresses

You need to give website owners and publishers a reason to post your content, and you can do this by providing quality content. Pitch a topic that will drive value to their audience. Follow their content writing guidelines. Check for good grammar and provide great visuals to supplement your content.

Also, read our article about: Why Businesses Should Start Paying Attention to Lead Generation

When done right, link building can have a great impact on your SEO efforts. Solidify your link building process and start driving better results for your website.