Video Production Trends to Consider

Social media platforms are now full of videos. In fact, more than a billion of people spend time to watch videos from Facebook every day. Statistics say that it is great for businesses to produce videos. However, this also means that the competition is getting fiercer as social media becomes saturated with different kinds of videos. 

A video production company in Hong Kong suggest that it is important for marketers to use the latest trends in producing quality videos. Here are some of trends that businesses should consider to include in their digital marketing strategy:

Personalized videos

Personalized videos help in creating meaningful connections with your audience. These videos may give them targeted solutions to any needs they might have. According to a survey conducted, 72% of consumers say they would engage with marketing messages that are personalized and appeal to their needs. 

Live videos

Live videos have earned a place online due to the popularity of gaming culture. However, you will be surprised that live streaming is becoming popular for businesses, as well. It’s predicted to grow to $70 billion by 2021. This type of video is something your marketing team might want to consider because it can amplify audience engagement.

360° videos

360-degree videos are one of the most innovative ways to use if you want users to have an immersive experience. You can use these to let them control the video from their own perspective. This style is best if you want to showcase your product or take them on a virtual tour.

Virtual-reality videos

One of the best ways to capture your audience’s attention is to make them enjoy your videos. Virtual-reality videos are sure to captivate your consumers by allowing them to personally see and experience a world that you created just for them. 

Consult with video production companies and inquire what video trends might work for your brand. If you need more insights, we’ll be glad to share some! Call us today!

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