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SEO is a series of strategies that help websites increase their visibility and appear on the top search results. It’s also viewed as one of the driving strategies that may be helpful for e-commerce. A study revealed that online searches made up at least 39% of e-commerce traffic, which may prove the effectiveness of SEO for online marketplaces.
Now more than ever, many businesses are paying attention to their SEO performance. This calls for effective e-commerce SEO services that may help improve their site’s visibility, rankings, and traffic.
But how exactly is SEO helpful to e-commerce? Here are compelling reasons why e-commerce need SEO:
The logic is simple: your customers cannot buy from you if they can’t find your business. If you rank low on search results, then only a few customers would find you, and your business would sell less.
Organic search is one of the main sources of sales, revenue, and conversions for many businesses. Google is also among the top sources of generating traffic for businesses. As most things in general are now done online, it also changed the way consumers purchase products or services. At least 89% of consumers are known to use search engines (like Google) to verify or confirm their purchasing decisions.
With guidance from experts, SEO can be a crucial element that may help your business grow. An effective SEO strategy may increase the number of quality traffic to your website without the need for a high marketing budget.
It is very competitive in the digital sphere, especially for some industries. Some businesses spend their budget on ads to get website traffic but end up with less than desirable results. If you’re on a tight-budget, SEO might just be what you need and may provide you sales through organic traffic.
SEO significantly costs less compared to ads but is as effective in driving organic traffic to your website. This can help you maintain your online presence and keep the sales flowing.
Compared to sponsored ads, SEO is better for long-term success. Once you stop your PPC ads, traffic may drop for a while. The effects of SEO can still be felt after weeks or months and will only continue growing if you execute your strategies well.
Unlike costly click-through ads that provide one-time, big-time results, SEO grinds slowly but surely, and has a great foundation. SEO may still be effective and can provide you month-on-month results. This gives you more exposure to customers when they’re searching online even without any ads running.
At this point, businesses should start realizing just how much search engines like Google are used in the everyday life of customers. Maybe, this would be enough to convince you how SEO is no longer an option but a necessary strategy to remain relevant and visible.
Grow your business even further. Concinnity Limited is the only digital marketing agency in HK that power up your company’s online marketing campaign. Thrive in this highly competitive market when you start partnering with us. See a great improvement to the overall run of your campaign by trying one of our services today!
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