On Digital Marketing • August 11, 2020
Digital Marketing is more dynamic and alive than ever. There are new updates, algorithms, and trends that are said to change the landscape forever. When you look at it though, these so-called changes haven’t really affected the basics of digital...
Read More
On Video Production • July 28, 2020
Many creative businesses, such as corporate video production companies, usually struggle to break even. This can be changed when one realizes the incredible importance of smart budgeting. This skill sets you apart from a charitable institution, knowing all the costs...
Read More
On Digital Marketing • July 28, 2020
Digital marketing is the key for any business to survive in today’s heavily digital world of commerce. More and more people are now going online – including your target market and your competitors so there is no reason for you...
Read More
On Digital Marketing • July 21, 2020
Once upon a time, digital marketing was just a novel and creative means to market, taking advantage of the people’s gradual shift to the Internet to search for goods and services. It was just an option back then. It’s a...
Read More
On Lead Generation • July 14, 2020
As customers turn to digital platforms to find and connect with businesses, this puts websites as a premium in lead generation. After all, how do you expect your business to capture leads if your site is not performing? Doing a...
Read More
On Video Production • July 12, 2020
Corporate video production isn’t a luxury for businesses in Singapore anymore – it’s a necessity. Think about the last time you’ve watched a video online. You probably just did before reading this article! Consumers often turn to videos for information...
Read More
On Lead Generation • July 7, 2020
Marketing and sales are often thought to clash, whether in determining the best strategy to get more leads or in constructing the right message for the brand. That thought needs to be debunked. Businesses generate more leads if their sales...
Read More
On Search Engine Optimization • July 3, 2020
Google’s John Mueller recently explained how Google will index and score sites that use multiple platforms. Through a Webmaster Hangout, Mueller shed light to the Mobile-First Index, stating how they will handle sites with mobile, AMP, and desktop versions. Among...
Read More
On Hong Kong Productivity Council (HKPC) • June 30, 2020
The digital landscape presents opportunities for brands to improve their revenue and grow their business. However, participating in this digital evolution calls for thorough planning. Strategy is key to make sure your business stays ahead of the curve and be...
Read More
On Lead Generation • June 23, 2020
Are you talking to the right lead? Do you provide information based on their search intent and stage in the buyer’s journey? If your answer is yes, then you have no problem. But if you haven’t been focusing on the...
Read More