On Digital Marketing • July 28, 2020
Digital marketing is the key for any business to survive in today’s heavily digital world of commerce. More and more people are now going online – including your target market and your competitors so there is no reason for you...
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On Digital Marketing • July 21, 2020
Once upon a time, digital marketing was just a novel and creative means to market, taking advantage of the people’s gradual shift to the Internet to search for goods and services. It was just an option back then. It’s a...
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On Lead Generation • July 14, 2020
As customers turn to digital platforms to find and connect with businesses, this puts websites as a premium in lead generation. After all, how do you expect your business to capture leads if your site is not performing? Doing a...
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On Video Production • July 12, 2020
Corporate video production isn’t a luxury for businesses in Singapore anymore – it’s a necessity. Think about the last time you’ve watched a video online. You probably just did before reading this article! Consumers often turn to videos for information...
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On Lead Generation • July 7, 2020
Marketing and sales are often thought to clash, whether in determining the best strategy to get more leads or in constructing the right message for the brand. That thought needs to be debunked. Businesses generate more leads if their sales...
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On Search Engine Optimization • July 3, 2020
Google’s John Mueller recently explained how Google will index and score sites that use multiple platforms. Through a Webmaster Hangout, Mueller shed light to the Mobile-First Index, stating how they will handle sites with mobile, AMP, and desktop versions. Among...
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On Hong Kong Productivity Council (HKPC) • June 30, 2020
The digital landscape presents opportunities for brands to improve their revenue and grow their business. However, participating in this digital evolution calls for thorough planning. Strategy is key to make sure your business stays ahead of the curve and be...
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On Lead Generation • June 23, 2020
Are you talking to the right lead? Do you provide information based on their search intent and stage in the buyer’s journey? If your answer is yes, then you have no problem. But if you haven’t been focusing on the...
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On Hong Kong Productivity Council (HKPC) • June 16, 2020
The global situation has made a significant impact to how we do business. As governments prioritize the health and safety of their citizens, businesses are doing the same and making sure their customers and employees remain safe. However, it is...
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On Lead Generation • June 9, 2020
A successful lead generation strategy stems from a thorough understanding of your target audience. The more you know about your customers, the easier it will be to develop a lead generation strategy that drives you the right leads. In this...
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