Category: Lead Generation

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Quick Website Fixes That Will Help You Get More Leads

As customers turn to digital platforms to find and connect with businesses, this puts websites as a premium in lead generation. After all, how do you expect your business to capture leads if your site is not performing? Doing a website audit helps you identify problems that may be affecting the performance of your website….


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How to Align Your Sales and Marketing for Better Lead Generation

Marketing and sales are often thought to clash, whether in determining the best strategy to get more leads or in constructing the right message for the brand. That thought needs to be debunked. Businesses generate more leads if their sales and marketing departments work together – a collaboration that brings about the term “smarketing”. So,…


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Lead Generation 101: What is the Buyer’s Journey?

Are you talking to the right lead? Do you provide information based on their search intent and stage in the buyer’s journey? If your answer is yes, then you have no problem. But if you haven’t been focusing on the right lead, you’ll need to change gears now. A solid lead generation strategy starts with…


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Understanding Your Audience: Why It Matters in Lead Generation

A successful lead generation strategy stems from a thorough understanding of your target audience. The more you know about your customers, the easier it will be to develop a lead generation strategy that drives you the right leads. In this blog, we’ll talk about why it’s important to know your audience and how to apply…


webinar

When Should You Follow up After a Webinar?

Webinars are now everywhere because of the lockdowns in place all over the world. Those who have no choice but to stay at home need resources to keep them entertained or educated, and companies are taking this as an opportunity to establish their position in their niche. If your company has recently started producing webinars,…


customer satisfaction

Why Your Brand Should Always be Top of Mind

Unless you are in a very specific niche, chances are, you have competition. Some of them might be more successful than you, while others are just starting out. All of them pose a threat. Now that the internet has leveled the playing field for big and small enterprises, you have to make sure you’re always…


shopping online

Why You Should Make Old Customers Come Back

Building brand loyalty can be the easiest or the hardest thing to do depending on your marketing strategy. This will be a challenge if you are only focusing on customers who have an immediate need, those who will buy but quickly move on.  For the successful continuity of your business, you want customers to keep…


lead generation

How to Amplify Your Lead Generation

One of the pillars of business growth is having a steady stream of leads. Fortunately, businesses now have an arsenal of strategies to amplify their lead generation efforts. Strategies don’t need to be complicated, and this post will show you just how. Here are the different ways to boost your lead generation efforts: Develop an…


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Why Businesses Should Start Paying Attention to Lead Generation

Lead generation provides an opportunity to businesses to stimulate consumers’ interest towards the services or products they’re offering. This process can be done online or offline or it can be a combination of both. In today’s landscape, companies mostly acquire leads through online channel since majority of people are leaning towards it. This is why more…


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