Category: Digital Marketing

The digital marketing world is ruled by quick changes and updates. This is why businesses and marketers alike keep their eyes peeled for what’s new and what’s coming online. They must keep up with the trends or else they will drown in the highly competitive cyber marketplace. Trends have great impact in the way businesses…

It has almost become imperative for most companies to start being involved with the online marketing space, especially when nearly everything is accessible online. Having an active online presence presents several advantages for businesses in terms of reach and brand awareness, and they should be maximized by businesses in every aspect. Digital marketing has proved…

Different businesses have different goals and strategies when it comes to building their own digital marketing campaign. Some businesses turn to experts or hire a digital marketing agency in HK for their marketing strategies. Others prefer to do their campaigns in-house. Their choice will depend on what the company thinks will be most beneficial to…

Web hosting companies use a lot of energy to run their servers and server farms so they can give round-the-clock services. Other features, such as cooling controls and upgraded security settings, also consume a significant amount of electricity.  The use of so much energy has a negative influence on the environment. As the name implies,…

As the world moves towards digitalization, the demand for advanced technological products has been continually increasing. With the production of technological products and the increase in energy consumption, promoting sustainability has become one of the priorities of countries like Hong Kong.  In 2017, Hong Kong launched the Climate Action Plan 2030 that aims to encourage…

The other types of traditional marketing may have seen a decline in recent years, but the world of digital marketing is continuing to flourish now more than ever. Trends and tactics are appearing left and right, and businesses do not want to be on the wrong line of updated and algorithm changes. This is why…

The world of digital marketing is filled with a plethora of terminologies; it can be quite overwhelming for newbies in the field. If you are one of them, might as well start by checking out this guide. Here are some of the most commonly used digital marketing terms and their meanings for your reference. Lead…

The most successful marketers are those who make the right offer at the right time and in the right place. If you are a marketer looking for customers today, what is a better place to go than online? A lot of people these days hang out on social media sites, scroll through news sites and…

We are living in a world where almost everyone is on Facebook. And by that, almost every customer on the planet is on the social media site, one click closer to knowing your brand. Due to the social network’s nonstop rise to popularity, it has also grown to become an avenue to do marketing. But…

Search engine optimization (SEO) is a comprehensive process that involves different strategies and content forms. Video, in particular, is rapidly becoming a popular marketing tool these days as online users prefer content types that are convenient and consumable on the go. If you are looking to give your SEO or digital marketing campaign a boost,…