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How to Make your Website More Mobile-Friendly
If your website is not yet optimized for mobile browsing, you are missing out a lot of opportunities. In fact, you could be ruining your image in the online world. More and more people today use smartphones on a daily basis. They use these mobile devices to do basic daily tasks, make calls, do social…
Four of Google’s Top SEO Ranking Factors
SEO experts have discovered over 200 ranking factors. This figure excludes other criteria Google could be using. The good news is majority of these factors have very little bearing and not used as as rank signals. Only a few of them carries as significant weight in SEO. Here is a short list of Google’s top…
Web Analytics Terms Digital Marketers know by Heart
The world of digital marketing is full of various terminologies and jargons. The huge amount of terms in their vocabulary shows how diverse and wide-reaching this industry is. In the area of web analytics alone, there is a long list of jargons that newbies have to familiarize with as a rite of passage. Take a…
Understanding Web Traffic
Web traffic is simply defined as the number of web users visiting a particular website. Despite its simple definition, web traffic plays a massive and complicated role in measuring the effectiveness of a website and the digital marketing efforts poured onto it. Web traffic is measured in “visits” or “sessions.” As the world of digital…
Protect your Site from Google Penalties
A flatlined traffic is the last thing you would want to see when you open your Google Analytics. This scenario can happen if a search engine giant penalizes your site. Some experts in SEO in Hong Kong say that penalties are not just because of changes in Google’s algorithms, but also because of negligence. Here…
Four Easy Ways to Drive Traffic to Your Website
Let’s get straight to the topic: there are many ways to boost traffic to your site. Some are obvious and tried and tested methodologies while some are simply taken for granted by many marketers and online businesses. Some are even free and some won’t even need assistance from your SEO Hongkong agency. Let’s get to…
From Panda to Pigeon: Summary of Google Algorithm Updates over the Years
Google’s algorithms, in a nutshell, are systems used by the search engine to retrieve data from their search index and provide results for an online search. These algorithms are combined with different ranking signals to provide users with a list of webpages arranged according to relevance. Over the years, Google has updated its systems to…
Anatomy of the Perfect Above the Fold
The average span of human’s attention is eight seconds. In this fast-paced modern world, it could be much shorter than that. From a marketer’s perspective, a good copy or content must do its magic in that very little time. This is the reason above the fold takes a great priority when it comes to website…
Boost your Social Media Lead Generation with these Techniques
In case you don’t know yet, more than half of the world’s population now uses social media. This means an incredible number of users of Facebook, twitter, Instagram, LinkedIn, and many other online platforms. What this means to businesses is more opportunities to make connections, market products, and generate leads. But how do you turn…
Meta Tags and Their Roles in SEO
Meta tags are tags that contain information about a web page and its elements so that search engines and website visitors know immediately what it is about. They can highlight a particular element of the page’s content so that it stands out in the search results and guide human users. Meta tags come in different…