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Basic Guide to Three Types of SEO
You need to focus on three types of SEO if you want to succeed on your organic search strategy. These are on-page SEO, technical SEO, and off-page SEO. By looking into these three major components, it will be easier to redefine your strategy and execute your optimization campaigns. Here’s what you need to know about…
What Makes Videos Highly Effective Marketing Tools?
Did you know that millions of hours are spent by online users every day on watching videos? This is the reason why marketing professionals today give particular focus on producing videos to promote brands. A huge chunk of online contents has been in text form for the past decades, but videos are quickly becoming more…
Anatomy of a Winning PPC Ad
Pay-per-click (PPC) advertising is a marketing model wherein you pay only when a potential customer clicks on your ad. The cost of such advertising is dependent on how much your bid is for the keyword you are targeting with your ad and the available competition. PPC advertising remains one surefire way to create online traffic. In…
The Basics of Creating Excellent Facebook Videos (Part 1)
Facebook is more than just a giant social network connecting billions of people from all over the world; it has also grown to become a depository of different kinds of videos that entertain, engage, inspire, and educate people. It now gets billions of video streams on a daily basis. Viral videos on Facebook catapult no…
The Basics of Creating Excellent Facebook Videos (Part 2)
Last time, we talked about the basic tips on making Facebook videos that are worth watching. We discussed how long they should be, how to start them, why you must think of them as a movie trailer and so on. This time, content will be our focus. Here are some tips and tricks on creating…
Simple Ways to Add Depth to your Website Design
A flat and boring website design is a big no-no in this very competitive online world. You have to make your website as attractive and thoughtfully designed as possible not just to catch the attention of your visitors but more importantly, to give them a positive online experience. One of the best ways to enhance…
Three Different Types of SEO Content
Content plays a significant role in search engine optimization. It is not just a way for businesses to share information, send messages, and promote their brand in one way or another, but also for them to tell the search engines that they deserve to be indexed and listed on the SERPs. But not all businesses…
Basic Content Optimization Strategies that Boost On-page SEO
According to a Google report, a good sign of information’s relevancy is “when a webpage contains the same keywords as your search query.” This underlines the great importance of optimized webpage content not just for the users, but also to the search engines. This is the reason on-page SEO remains an indispensable aspect of optimization…
Basic Guide to Performing a Keyword Research
Whether you wish to handle your own business’s SEO campaign or you wish to tap the best SEO services in Hong Kong, it pays to have a basic understanding of keyword research. Here is a short guide to what this process is all about and how it is carried out. What is keyword research? Keyword…
Secrets to a Powerful SEO Content
Content is one of the most important elements in digital marketing, most especially when it comes to search engine optimization (SEO). SEO content comes in different forms but the ultimate goal is to gain search engine traffic. But to meet this particular objective, content has to be properly optimized aside from being efficiently crafted and…