Category: Search Engine Optimization

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social media

Boost your Social Media Lead Generation with these Techniques

In case you don’t know yet, more than half of the world’s population now uses social media. This means an incredible number of users of Facebook, twitter, Instagram, LinkedIn, and many other online platforms. What this means to businesses is more opportunities to make connections, market products, and generate leads. But how do you turn…


metatags

Meta Tags and Their Roles in SEO

Meta tags are tags that contain information about a web page and its elements so that search engines and website visitors know immediately what it is about. They can highlight a particular element of the page’s content so that it stands out in the search results and guide human users. Meta tags come in different…


search engines

Four of the World’s Leading Search Engines

We all know that Google is the king of them all, but it also pays to know the other search engines that people use. Here’s a quick guide to four of the leading search engines in the world today. Google Google holds 92% of the planet’s search engine market share. It had its humble beginnings…


email marketing

How to Get More Clicks for Your Email Marketing Campaigns

Email marketing remains as one of the most effective ways to nurture leads and connect with customers. However, some businesses fail to see the value of a well-executed email marketing campaign just because they don’t get enough clicks. How do you improve the clickthrough rate of your email marketing campaigns? Let us count the ways…


paid search marketing

Getting More Leads with Paid Advertising

Businesses now have access to multiple channels to generate leads. One of the most effective is pay-per-click or paid advertising. Unlike in SEO where traffic comes from organic search results, pay-per-click allows you to get traffic by posting ads on search results. This means you don’t have to wait for months before your website appears…


website rankings

Why is Your Website Not Ranking? Insights from Experts

In SEO, ranking is the most common indicator of success. The higher you rank on search engine results pages, the better. This indicates visibility to a wider audience, which, in turn, leads to more traffic to your website. But, what do you do if you’re not ranking? Our SEO experts in Hong Kong share their…


SEO

How Enterprises Succeed with SEO

With the current behaviors of today’s customers, staying visible should be the first priority of every business. But, what’s next? As your business dives into the digital landscape, your next goal is to strengthen customer engagement. This is what we’ll be discussing in today’s blog: the pillars of a successful SEO strategy for enterprises. Give…


Google Mobile-First Indexing and Scoring: What Sites with Mobile and AMP Versions Should Know

Google’s John Mueller recently explained how Google will index and score sites that use multiple platforms. Through a Webmaster Hangout, Mueller shed light to the Mobile-First Index, stating how they will handle sites with mobile, AMP, and desktop versions.  Among the key points discussed is the indexing and scoring process of Web Vitals, which will…


SEO Skills

Important SEO Skills You Need for Your Business

When people think of SEO, the first thing that comes to mind is knowing how to rank a website through keywords. There’s truth in this, but that’s not the whole of it. As search engines evolve to address the needs of today’s users, relying on keywords alone can only get you so far. You need…


seo rankings factors

Three Things You Need to Pay Attention to Rank Better

In today’s online landscape, being on the first page of Google is not an option – it’s a necessity. If you’re not the first to appear when customers are searching for your brand, you’re losing them to the competition. How do you make your website rank? It’s a matter of implementing strategies that touch on…


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