Category: Search Engine Optimization

When you create the first version of your website, you have a lot of elements you want to include. There are eye-catching images as big as the screen itself, and text in fancy font filling up the entire virtual real estate. Then, you realize no one is staying on your website. There may be a…

With billions of Internet users online, it's impossible for your brand to cater for everyone. Local SEO uses geo-targeting and addresses to limit your service and content's reach to target audiences that are highly likely to engage with your brand within your immediate vicinity. Let's dive deep into implementing local SEO and writing content for…

With the full potential of digital marketing, many businesses utilize SEO to grow their visibility and reach more customers. Like any business owner, you would want to know if the strategy you’re implementing is worth every dollar spent. So, that brings us to the question, “How much does SEO cost?” The price of ranking on…

Back in May 2020, Google introduced Core Web Vitals to the SEO world. And while this has resulted in a lot of panic, Google understood the importance of the pandemic and how it superseded other changes, so the tech giant has released all guidelines about Core Web Vitals to allow enough time to prepare for…

In recent years, we have seen SEO become the most important aspect of online presence, particularly because Google has rolled out big changes that resulted in a reshuffling of search engine results pages. To stay afloat, you need to be aware of the SEO trends in 2022. Below, we’ve listed the most significant trends to…

Last December, Google announced the roll out of the December 2021 Product Review Update. By December 22, 2021, Google had also announced that the roll out had been wrapped up. Updates are not something new in search engines like Google, and it is a factor that most businesses should always consider. The December update is…

On November 17, a day before Black Friday, Google shocked everyone with the announcement of a broad core update on product reviews. And then, on December 1, Google announced another update on the algorithm that made an impact on a lot of sites. This was labeled the December 2021 product reviews update. Before Christmas Day,…

The process and techniques in search engine optimization are constantly evolving. In the old days of SEO, techniques involve a lot of tricking the system. Now, doing that would probably get your website penalized. Because of this, keeping updated with development in SEO tactics in is important to get your desired results and to stay…

Five Reasons Your Business Needs SEO Over the past few years, the need for Search Engine Optimization (SEO) has soared to a prominent level. Majority of consumers in the world rely on the internet using search engines to look for anything they need or want. With the right SEO techniques, you can make them land…

SEO can be very challenging to grasp. However, once you get the hang of it, SEO can be one of the most powerful marketing strategies for your business. If you are still a neophyte in the world of SEO, here are some basic tips to keep in mind as a beginner to help you optimize…