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Basic Content Optimization Strategies that Boost On-page SEO
According to a Google report, a good sign of information’s relevancy is “when a webpage contains the same keywords as your search query.” This underlines the great importance of optimized webpage content not just for the users, but also to the search engines. This is the reason on-page SEO remains an indispensable aspect of optimization…
Basic Guide to Performing a Keyword Research
Whether you wish to handle your own business’s SEO campaign or you wish to tap the best SEO services in Hong Kong, it pays to have a basic understanding of keyword research. Here is a short guide to what this process is all about and how it is carried out. What is keyword research? Keyword…
Secrets to a Powerful SEO Content
Content is one of the most important elements in digital marketing, most especially when it comes to search engine optimization (SEO). SEO content comes in different forms but the ultimate goal is to gain search engine traffic. But to meet this particular objective, content has to be properly optimized aside from being efficiently crafted and…
Three Things to Include on your Digital Marketing Strategy
A solid and comprehensive marketing strategy is a requirement for the success of any business. With the nonstop growth of digital platforms and channels, you must always be ahead of the competition by using some tried and tested strategies. Here are four of the most important digital marketing strategies you should absolutely consider for your…
SEO in the Midst of the COVID-19 Pandemic
The COVID-9 pandemic has caused major adjustments in just about every aspect of our living. In the business world, in particular, drastic changes were implemented and new trends emerged. Many economies were affected by the lockdowns and various restrictions set by governments to protect the public. Despite the threats of the pandemic to businesses, experts…
The Art of Content Creation: 5 Things to Make You Better at Content Writing
Many of you would probably agree when people say that writing is also considered as a form of art. Just like a typical artist who sculpts, paints, and plays music, you also need skills and talent to become a proficient writer. If you’re able to write engaging and high-quality content, many would call you gifted. …
What Can You Do So You’ll Never Have to Run Out of Content Ideas Ever Again?
It can be exhausting to rack up your mind for possible content ideas. There’s always the fear of running out things to write and produce plus it can be draining too. So instead of enjoying the process, you’ll feel worried and pressured to produce something. While there’s nothing wrong with relying on yourself, wouldn’t it…
Every Digital Marketer’s Know-How – 8 Key Steps in Doing Keyword Research
As easy as it may seem, keyword research is simply the easiest to make mistake. Considering how much weight it bears to your search engine optimisation (SEO) campaign, you need to be careful and thorough when carrying out this task. While most might’ve think of this as a simply way of collecting as many related…
How Does Keyword Research Works? – Why Do Marketers Take This Step Seriously?
Keyword research is one of the key factors in search engine optimisation (SEO). You’ll see a stark difference in traffic and searches between a website with keywords versus the one with none. If you work in an SEO agency in Hong Kong long enough, you’ll understand how vital this step is in ensuring you’re targeting…
Digital Marketing Myths You Should Stop Believing – Time to Straighten Them Out
Digital marketing is probably one of the industries that are constantly plagued by myths. Sometimes, even the simplest and the most basic ones, people would always get them wrong. It’s hard to trace back where all these assumptions and claims came from, but one thing is for sure, it’s about time to verify and correct…