Background

KPMG wanted to attract talent for it’s annual hiring event. Not having the best response in the past year they wanted the project to be handled by a Lead Generation Specialist firm. The Original target was to attract 300+ students for the annual webinar, which would then translate into interested students applying for internships at the firm.

Execution

Bespoke Strategies are built for each project based on its goals and objectives. Competitive Research, SEO, CRO for landing pages in combination with advanced ad techniques helped get best results. RESULTS: Trial Page converted at 7%. Learnings from that page were then implemented to get pages that converted at 20% and 30% Total of 599 lead collected in 8 weeks against the target of 300.

“Your leaders can’t read your mind.”