E-commerce Case Study
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Andrew Dennis is a columnist who wanted to help a new website increase its potential. But as with any new websites, making your way to the first page of the search results is a big challenge. To survive the competition in the online world, a website needs to lure in as many visitors as it could. Andrew knew how difficult it can be. He realized there must be one solid strategy to bring in traffic in order to gain more impressions and signups.
And the answer was SEO. Andrew explored ways to help the website get links, improve online presence, and increase traffic. Here are some of the key strategies he used to help his client achieve online success – from zero visitors to over 100,000 in a span of 12 months.
It is not always wise to be aggressive when you are just getting started. New websites have limitations and competitors in the form of well established brands abound online. Andrew focused first on the opportunities with low competition and decent traffic value.
He and his team checked search results for bad exact-match domains, lack of big name brands, low-quality and outdated content, and content with few links. This helped them get idea on what searchers would prefer. Then they started creating special content that target those particular SERPs. The team developed quality copies, custom-built graphics, and original images.
Content is king. The team produced content that is not only attention-grabbing, but also highly useful for the audience. It has to be relevant to the needs of the market and must be strategically designed. This means keeping in mind the SEO opportunities their content may open. In other words, a good content must be created for both the audience and the search engines.
As Andrew’s team progressed with their campaign, they witnessed how SEO opened multiple opportunities to make their client’s brand grow. Due to the website’s increased visibility, more visitors came. And due to the quality of their content, these visitors kept coming back. Not only that, these satisfied visitors even shared the content and spread good words about the brand.
The site started gaining momentum. After six months of implementing the campaign, the team started to become competitive, relying on the website’s established foundation online.
Then everything else followed – increased online reputation, larger follower base, and competitive authority. By the end of the twelfth month, the website has received 100,000 visitors.
Online success is a matter of strategy. To summarize what Andrew and his team did for their client, you don’t need tricks, hacks, not even shortcuts to play the SEO game. You have to first identify opportunities by analyzing the search results, secure and build good links, create strategic quality content, and keep it going once the campaign gains momentum.
This process may not be a one-size-fits-all rule, but surely it is a must-try whether you want to do it yourself or let an SEO company do it for you. If you believe you need guidance to achieve the same, feel free to consult with agencies such as Concinnity Limited to learn more about your options.