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A big company might have the funding to have a dedicated in-house SEO team, but for many small to medium-sized businesses, finding an agency to help keep things running smoothly on the SEO front seems more cost-effective.
Several things have changed in the way search engine results pages are shown, and along with these changes are new challenges for a team not quite in the know about the technicalities behind the scenes. That means that if you want to be seen by your prospective clients, you need to do some serious thinking.
Start with these three things to ask when choosing an SEO agency in Hong Kong:
Be as specific as possible. If you don’t know what your SEO goals are, that can be a good indicator that you do need an SEO agency backing you up, but at the very least, have a working idea of what you expect to achieve. If you are struggling with online sales, for example, you might say you want to be more visible to a certain age cohort in a particular city. Perhaps you want to improve your website so that it targets the right audience who will be interested in your products and services.
Once you know your goals, you can have a more illuminating discussion with your SEO agency options in Hong Kong.
Even if you are looking for an agency to help, you will still need someone from your team to coordinate with the agency. This person should be able to understand the basics of the agreement, and can effectively give access to everything needed by the SEO agency. You will also need to gauge this working knowledge of SEO to tell your agency how much onboarding you need.
A good onboarding process is crucial when choosing your agency.
The first thing you need to know about SEO is that it does not show results overnight. However, depending on the approach of your agency, you might see improvements sooner, particularly after they have done an audit of your site and implemented some technical improvements.
When you are choosing a team to work with, pay attention to how they answer this question. If they promise results right away, or if they are vague in their answers, they might be too good to be true. SEO can take some time to show improvements, but your agency should be able to tell you what each item they implement can do for your business, and how long those results usually show.
As you are thinking about this question, keep in mind that search engine optimisation is a continuous process. It is not a one-and-done deal, especially given the changes that search engines roll out regularly.
There might be plenty of questions on your mind when you are considering an SEO agency. Remember, when faced with your options, you are not just choosing the best in class. You need to choose one that is right for your particular company and its needs.
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