Nothing is set in stone when it comes to SEO. Algorithms change along with the search behaviors of today’s users. As the search landscape evolves, businesses need to stay on top of these changes to remain visible.
With users’ attention span decreasing, it’s important for businesses to look for other ways to keep them engaged. One of these is producing video content. A one-minute video can provide value worth 1.8 million words because the content comes in snackable information. But video content doesn’t stop from production – you need to optimize it. Choose your video streaming platform, optimize your channel, and use target keywords in the video descriptions and titles.
As businesses tend to focus on staying on the top positions of search results, they forget one thing in the process – user experience. Optimizing user experience is part of the entire SEO pie; if users find it hard to navigate your site or it takes too long to load, they’ll leave. This contributes to a higher bounce rate, which Google will note against your site.
With smartphones becoming smarter and users staying longer on their devices than they do on desktop, mobile optimization remains important. As such, businesses should build websites for mobile use first, then make their sites compatible with desktop. This makes it easier to optimize for mobile. If you don’t have a mobile-friendly and responsive website, now’s the time to have one.
These SEO trends don’t mean they’re the end-all and be-all for SEO. However, they set the general direction of where the industry is headed. Be sure you remain updated on these trends to optimize your website and get more online traction.