Lead Generation 101: What is the Buyer’s Journey?

Are you talking to the right lead? Do you provide information based on their search intent and stage in the buyer’s journey? If your answer is yes, then you have no problem. But if you haven’t been focusing on the right lead, you’ll need to change gears now.

A solid lead generation strategy starts with having a clear understanding of your target audience. One important aspect of this is understanding the buyer’s journey. As a lead generation agency, our experts can shed light on this.

What is the Buyer’s Journey?

The buyer’s journey is the process in which a customer goes through when interacting with a product. Some marketing experts refer to this as a customer’s path to conversion, consisting of three stages: awareness, consideration, and decision.

• Awareness: The stage in which the customer realizes they have a problem.
• Consideration: The stage where in the customer defines their problem and finds different solutions for it.
• Decision: The stage in which the customer chooses the solution to their problem.

Why is It Important in Lead Generation?

Understanding the buyer’s journey helps you in mapping how your audience progress from being a lead to a customer. This allows you to determine which content offers to send out, what promotions you can push, and what blog posts to write about.

The buyer’s journey provides you a look at the goals and motivations of your target audience. This is important when you’re creating a buyer persona that will be the source of truth when it comes to customer profiling.

Also read the article about: Why Your Brand Should Always be Top of Mind

Using the buyer’s journey as your guide, your lead generation strategy will have more direction and be less random. In turn, you’ll have a pool of targeted leads that you can easily nurture and convert.

If you need a more thorough understanding about lead generation, our experts are here to help. Talk to us today!