Unless you are in a very specific niche, chances are, you have competition. Some of them might be more successful than you, while others are just starting out. All of them pose a threat. Now that the internet has leveled the playing field for big and small enterprises, you have to make sure you’re always top of mind.
You can come up with one good resource article that will answer most of the questions of your target market, but if this is a one-and-done deal, the initial attention you get will not go anywhere. Rather than stop at one good article, focus on producing consistently good ones to establish your name in the industry. This is how leads find you and want to get in touch with your business.
Online ads can be on any website customers visit, depending on your retargeting strategy. However, you are doing more than just retargeting if you are positioning your brand to be recognizable. You’re also making sure that even when customers are offline, they will remember you when they talk to someone or when they have a pain point your product can address.
Never underestimate the feeling of nostalgia. You may not have been their choice throughout, but if you’ve given them good experiences and you have established your brand’s credibility, there is a possibility of them coming back. This is why brands sometimes bring back their classic logo or original products for some good old-fashioned emotional marketing.
Some brands are more recognizable than others. This is not just coincidence. This takes hard work, but successful brands know that this is important if they want to stay on top.