search engine marketing

On Generative Engine Optimization • January 8, 2026

GEO vs SEO: The New Rules of Being Found Online in 2026

Understand the GEO vs SEO divide Nearly 60% of Google searches now end without a single click. For every 10 people searching for information about your industry, six of them get their answer directly from Google’s AI Overview, ChatGPT,...

On Search Engine Optimization • June 2, 2021

Introduction to Search Engine Marketing (SEM): A Quick Guide for Beginners

If you haven’t used Search Engine Marketing (SEM) for your business yet, then there is a big chance that you are limiting your business’s potential. SEM is key to achieving online success so it pays to consider including it on...