We are living in a world where almost everyone is on Facebook. And by that, almost every customer on the planet is on the social media site, one click closer to knowing your brand. Due to the social network’s nonstop rise to popularity, it has also grown to become an avenue to do marketing. But how exactly can you use this platform to succeed in this highly competitive world of business? Here is how you can turn your Facebook page into a highly efficient marketing tool.
Optimize your profile
Start by establishing a professional Facebook profile for your business. Use a username that is similar to the name of the page. Use a good quality image as a profile photo. If it is a logo, make sure it is attractive and that it represents your brand. Cover photos has to be eye-catching and of good quality, as well.
Never leave the description field blank because it is a precious spot for you to introduce your brand to the people. Fill in accurate information such as your exact address, contact number, email address, and other social media accounts if you have. Update them whenever necessary.
Use an effective call-to-action
Call-to-action (CTA) on your Facebook page tells your audience to perform a particular action. The area for CTA is found below the cover photo. Aside from the main section of default options (Book services, get in touch, Learn more, and Make a purchase or donation), you can create a personalized CTA to suit you want them to connect with you. Experts on digital marketing in Hong Kong suggest being clear on what you want your audience to do, whether to “Order today” or “Set an appointment.” More importantly, do not forget to link your CTA to the right landing page.
When all is set, your page is ready to welcome potential customers. All you have to do is to engage your audience with interesting and relevant posts, interact with them, and answer their queries.
When optimized and used properly, your Facebook page can be your most powerful marketing tool. Follow these simple steps and see for yourself.