What is the Google Product Review Update for July 2022?

August 31, 2022 3 min read
Google Product Review

Google’s product reviews update helps businesses improve rankings and boost their website visibility. The Google product reviews update aims to promote review content and products that are above and beyond much of the templated information that is indicated in the algorithms you see on the web. 

Google stated that in this way,  it would promote these types of product reviews in its search results rankings, and the visibility would expand beyond the clicking of the visitors and prospect clients.

How does Google Product Review affect the domains inside the search engine

 Google Product Review

This is not the so-called Google directly punishing lower-quality product reviews that have thin content that simply summarizes a bunch of products.When your content drops in rankings, you lose visibility and organic visitors, as if penalized.

This is not a penalty from Google against your content. Google is just rewarding sites with more insightful review content and engaging marketing with rankings above your domain. Technically, this update should only impact product review content of business and online associates and not other types of content like creatives and social media outlets.

So maintaining good content for your website that offers product review content and mastering the gains of organic traffic will really help to let you stay in search engines’ research bar rankings. 

The updating process of the Google Review algorithm

It is just recently that Google has quietly processed its update landing page to notify that the July 2022 product reviews update has finished bouncing out on August 2, 2022, on their entire engine across the world. 

Google polished the announcement and first shared it on July 27, 2022. Google completed the update in just six days, much faster than the two to three weeks they had promised, surprising all domain users.

While some domains take a hit, these updates are important to keep the algorithms fair and constantly refreshed for everyone. Ranking may fluctuate at first, but strong content and marketing will keep you visible. The best way to recover from this update is to improve your product review pages with high-quality content. Also, follow Google’s guidelines to engage visitors.

How to keep up with the changes in Google Algorithm for this July and onwards of 2022

Great digital marketing and SEO strategies are one of the great techniques used by companies around the world, like any SEO company in Hong Kong. Make changes one at a time to your content and always follow SEO experts and Twitter Hashtags to maintain your organics and to be adaptable to Google algorithm updates.