Why Does Social Media Usage Statistics Matter (And What It Means For Your Business)

The Social Media Boom

Facebook, the world’s largest social network, has over 1.9 billion active users every hour. The social network giant’s enormous population towers over TikTok, Instagram, and Twitter populations that average between 100m-1b users. With this in mind, a brand that advertises to a niche category can net over 100,000-400,000 views on average. 

The social media boom that began a decade ago continues to grow and shows no signs of stopping. A social network with a high population gives SMEs a chance to get more impressions that can make them viral and outperform leading competitors in their respective niches and geographic location.

High Populations Mean Higher Clicks and Impressions

A higher population increases a brand’s exposure. Your ads are more likely to appear in front of a targeted audience, guaranteeing that they’re relevant and interesting to them. Thus, with well-made content, you have a better chance of achieving substantial organic reach in the form of increased impressions and clicks.

Here are five more benefits of higher populations helping create better clicks and impressions for businesses.

Gather Audience Data

The more information you have about your audience, the easier it is to decide how to advertise and promote your brand. If you know what your audience is interested in, you can tailor the content of your social media posts to suit their needs better. You can also use information about your audience to set your advertising budget.

For example, if you know the age range of your audience on Facebook, you would be able to determine what is going to work and what isn’t based on that information.

Generate Brand Conversions

Higher social media usage statistics enable you to create personal connections with a larger audience number. Personal connections are important in brand reputation development and conversions because it increases the likelihood of sales, retention, loyalty, and advocacy.

For example, a company that grows and sells organic dog food can use its website to show how the dogs and their owners are satisfied with the product. Plus, they can create an event on Facebook for people who are interested in free samples and hearing the experience of other customers as a form of social proof.

Drive Website Traffic

The more people who are present on a social media site, the more potential customers that site has. Even if they are not using the site to buy products, they will still be present, and that presence is enough to generate traffic.

Create Social Proof

Higher social media usage statistics represent a greater potential to reach more people. This can help create more social proof in a way that is different from other forms of marketing and advertising. People are more likely to want to buy something if their friends have it or hear others talking about it.

Competitor Profiling and Research

Higher usage statistics on social media can indicate the level of interest and engagement in a certain brand, especially one that is exceptionally performing in your niche. For example, you can use competitor profiling data to create campaigns that increase engagement through branded content in the comments section of posts relevant to your brand.

If you have a higher population and sample size for your research, you can get much more accurate competitor and campaign profiling. A higher social media population answers this need.

Final Thoughts

Social media usage statistics matter because a higher population size helps you create campaign models that have a high success rate. Alternatively, a deeper and detailed look into specific social media usage statistics will further increase your successful engagement with your brand’s target audience.

We hope that this post has helped you get a better insight into evaluating and running much more successful social media campaigns in the future.