SEO can be very challenging to grasp. However, once you get the hang of it, SEO can be one of the most powerful marketing strategies for your business.
If you are still a neophyte in the world of SEO, here are some basic tips to keep in mind as a beginner to help you optimize your website and drive more organic traffic:
Before diving into your SEO strategy, it is important to know your company’s business goals. Is your goal to increase brand awareness or to get more leads? Or perhaps you are looking to increase revenue? Knowing your objective is necessary to align your goals with your SEO strategies.
Experts from an SEO company Hong Kong suggest that beginners must learn the basics of SEO by doing keyword research. By using keyword research tools online, you can find data about keywords that are relevant to your brand, and then employ them in your on-page SEO strategy.
Use these keywords on your website’s content by creating blog posts or landing pages on and include them in meta tags.
Search engines reward websites with valuable and engaging content by ranking them higher on the results page. While keywords are important, good content likewise plays a big role in organically pushing your website to a higher ranking. In fact, spamming keywords on your site would do more harm on your business than good. Search engines like Google may detect this as keyword-stuffing and penalize your site for it.
It is important to take a view on your competitors’ digital presence. Evaluate the competitors ranking at the top and analyze why and how they are ranked high. This will give you a clearer picture on what you are up against and give you the opportunity to assess on where to focus on.
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