On Technology • April 16, 2022
The possibilities of content marketing are endless. It can be used for anything from marketing your products or services to engaging with your audience. Most notably, content marketing is a powerful way to build trust and relationships with your audience...
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On Technology • April 13, 2022
SEO stands for Search Engine Optimization, a process by which your website is found more easily on search engine results pages. The idea of SEO is to improve your website’s visibility to rank higher in search engine results. Unfortunately, SEO...
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On Technology • April 11, 2022
Seth Godin has established himself as a successful digital marketer and entrepreneur, having written over 18 books and helped hundreds of top-tier companies achieve brand success. As a thought leader in the marketing industry, Seth Godin been named one of...
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On Technology • April 8, 2022
Over 59% of the world today has access to the internet and uses it for their primary information needs about products and services. For sure, your target audience can find your brand through social network advertisements or friend recommendations. In...
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On Search Engine Optimization • April 6, 2022
With billions of Internet users online, it’s impossible for your brand to cater for everyone. Local SEO uses geo-targeting and addresses to limit your service and content’s reach to target audiences that are highly likely to engage with your brand...
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On Social Media Marketing • April 4, 2022
The Social Media Boom Facebook, the world’s largest social network, has over 1.9 billion active users every hour. The social network giant’s enormous population towers over TikTok, Instagram, and Twitter populations that average between 100m-1b users. With this in mind,...
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On Search Engine Optimization • April 1, 2022
With the full potential of digital marketing, many businesses utilize SEO to grow their visibility and reach more customers. Like any business owner, you would want to know if the strategy you’re implementing is worth every dollar spent. So, that...
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On Search Engine Optimization • March 29, 2022
Back in May 2020, Google introduced Core Web Vitals to the SEO world. And while this has resulted in a lot of panic, Google understood the importance of the pandemic and how it superseded other changes, so the tech giant...
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On Search Engine Optimization • March 22, 2022
In recent years, we have seen SEO become the most important aspect of online presence, particularly because Google has rolled out big changes that resulted in a reshuffling of search engine results pages. To stay afloat, you need to be...
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On Cryptocurrency • March 15, 2022
The Metaverse is a computer-generated virtual reality where users control their own avatar within the virtual world. The term was coined by Neal Stephenson in his 1992 novel Snow Crash. Today, the Metaverse is becoming a reality, thanks to increasing...
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