If you’re a local business but doesn’t appear on local search results, now’s the time to take action.
Local SEO helps businesses – especially those with physical stores, mom-and-pop shops, and smaller businesses – appear to customers who are near their location. A solid local SEO strategy means more targeted traffic and leads.
1. Create and Claim Your Google My Business
Don’t have a Google My Business account? Create one.
Google My Business helps you establish your local presence. Whenever customers search for businesses in a specific location, your business will appear on Google Maps. To claim and optimize your Google My Business, make sure you provide accurate, updated information about your business. Include images of your store, as well as the operating hours and logo.
2. Localize Your Content
One of the important aspects of local SEO is creating content that grabs the attention of your local audience. This includes writing blogs about local activities and news, creating videos that support local businesses, and optimizing webpages with location-specific content and keywords. Hyperlocalized content helps you rank for specific areas, which gets more eyes on your website.
3. Get Reviews from Customers
Featuring positive reviews from customers help you stand out in online listings and local search results. Adding review schema markup or creating review pages help your site get more online real estate. Not only does this increase your presence, it sends trust signals to customers. As they view websites with real reviews from customers, they’re more likely to trust that business.
Ready to take over the local SEO scene? Start with the tips above to improve your local traffic and drive more conversions. The more you rank on local results, the more your customers will see your business.