Companies that were operational during the pandemic either experienced skyrocketing sales or lowered demand during the health crisis. As consumer priorities changed, along with limitations on mobility, there were a lot of industries that saw unprecedented growth, while other businesses needed to close permanently.
We may be slowly recovering from the ills of the pandemic, but after two years of getting services delivered right to their doorsteps, customers might turn to online shopping–for everything–for good.
If you are offering products and services, you should be aware that consumers are slowly starting to prefer to start their search online. From the early discovery of a brand to inquiring about their products and services, to finally purchasing–all of these are now doable online. But these tech-savvy consumers can only find businesses that have a good digital presence.
Your business needs to step it up to get the sales. This is where SEO services come in. Search engine optimisation is the process of optimising your landing pages so that they rank higher on search engines like Google, Yahoo, and Bing.
Plenty of searches are done through various devices such as laptops, tablets, and mobile phones. You don’t know which of these devices a particular user will use, so it is important that your content is optimised for each of these sources of traffic.
Search engines also consider these devices when they rank your web pages. If your content looks good on desktop, you may rank higher for desktop searches. However, given that mobile searches account for over half of overall searches, not paying attention to the mobile-friendliness of your webpages cuts your prospects in half. That’s just one of the ways SEO can help you.
By optimising the technical aspects of your webpages and creating content that is relevant and useful to your consumers, you are further improving your chances of ranking high. The higher you rank, the more likely it is that consumers will choose to click on your page.
It’s a competitive world out there, especially online. When you are selling offline, the location of your shop determines the foot traffic you receive. However, when you are online, it’s not just the immediate traffic that can see your business. Those who may have looked for a similar shop, or may have expressed interest in similar products or services, may become your consumers as well. If you do not build your online presence through SEO now, they will not come.
If you have a team that is already knowledgeable in the basics of SEO, you are in a good place to start optimising existing content. However, if you are a fairly new or fairly small team, outside help may be needed. SEO agencies are available to help identify the opportunities to improve your content and rankings. Take note, however, quick SEO solutions do not exist.
It takes time for search engines to index pages, and as they roll out new updates, these may impact your SEO efforts. Anyone who makes guarantees of quick rank improvements may not be your best SEO option. Choose wisely.
Grow your business even further. Concinnity Limited is the only digital marketing agency in HK that power up your company’s online marketing campaign. Thrive in this highly competitive market when you start partnering with us. See a great improvement to the overall run of your campaign by trying one of our services today!Let’s Talk