Tag: local seo

Local SEO SEO (Search Engine Optimization) involves strategies aimed to improve a website’s visibility in local searches. Local searches are important because google takes into account the user’s location when producing a SERP (Search Engine Results Page). It is especially crucial for businesses in need of foot traffic.  Google has improved its algorithms for a…

With billions of Internet users online, it's impossible for your brand to cater for everyone. Local SEO uses geo-targeting and addresses to limit your service and content's reach to target audiences that are highly likely to engage with your brand within your immediate vicinity. Let's dive deep into implementing local SEO and writing content for…

Local Search Engine Marketing, more popularly known as Local SEO is a way to use online platforms to promote your local business. It is an effective way to introduce your products or services to the local market at the very moment they are searching for them online. Local SEO is done through different techniques, some…

SEO and social media are the two buzzwords in the realm of digital marketing. Any businesses want to have either one of these in their strategies. What they fail to realize is that isolating one from the other can make their strategies less effective. SEO and social media should be woven together to develop a solid…