Social media has grown to become a massive avenue for digital marketing, helping businesses get their message reach millions of potential customers in just a single click. A business without a social media account is missing out opportunities to get their names out there and grow their presence. Social media sites such as Facebook, Twitter, Instagram, YouTube, and Pinterest have millions upon millions of daily users. This, alone, simply translates to a great chance to introduce your brand and connect to your market.
To further understand the power of social media marketing, here are some of the many benefits businesses can get by utilizing social media.
Increased brand recognition
As mentioned, social media is a fast and efficient way to establish your presence. Gone are the days that you have to place ads on TV, radio, or print just to introduce your business to customers. Other than being free, signing up in social media networks exposes your business to billions of users worldwide. This results to improved brand awareness. According to an article by HubSpot, 90% of marketers claim that spending only a few hours per week on their social marketing campaigns helped improve their brand visibility and user experience.
Wider reach through ads
While signing up is free, you also have the option of using paid advertising. You can try cheaper advertising packages first and then start from there. There are many cost-effective options that will help you attain greater ROI. The best thing with social media marketing is you can boost your conversion rates and reach ROI with very little money and effort involved.
Social media lets you connect directly to the people who may very well become your customer later. You can easily interact and engage with your audience, which is an essential step to achieve conversions. A brand tends to sound more human when they actively engage in conversations, politely answer queries, and provide useful information. By using the platform to create a voice as a brand, you are building not just connections, but also authority in the field you are in.
All these things contribute to the overall health of your marketing efforts. Social media marketing drives traffic to your website, improves your SEO rank, and more importantly takes you closer to your business goals. Learn more about creating your own social media strategy by consulting with experts such as Concinnity Limited.