As businesses compete for the top positions on search results, it’s important to have the right strategy that provides your brand the leverage among the rest. A few tricks here and there may not be enough to get you right where you should be—you need a foolproof digital marketing strategy.
What makes an effective digital marketing strategy? In our experience working with businesses as a digital marketing agency in Hong Kong, we’ve formulated strategies based on the best practices and industry knowledge from digital marketing thought leaders. Part of these strategies is knowing the pillars to build on. These are:
Everything starts with having the right keywords to target for your website. These are the terms your customers are using when they search for you online. If you know what keywords they’re frequently using, you can use these to optimize your website better. The more these keywords appear on your site, the more likely your brand can appear on search results.
This is why your digital marketing strategy should have a comprehensive keyword research. Through this, you can identify which search terms are best to target for your brand and which can drive the most traffic to your site.
Content makes up a significant chunk of your digital marketing strategy. This can be a blog post, a website copy, a video, a press release, or even an infographic. Everything that can provide your customers information is part of your content.
However, you can’t simply produce any kind of content. You need high-quality, relevant content that provides value to your target audience. Avoid writing thin, duplicate content that doesn’t serve any purpose for your brand, apart from gaming search algorithms. Google rewards better rankings to websites that can address the needs of search users through quality, fresh content.
A Well-Optimized Website
Your website is your online business card. When users click on your name on search results, your website is the first thing they will see. If it doesn’t appeal to users, or doesn’t provide what they need the moment they land on it, you need to rethink your digital marketing strategy.
As Google always reminds website owners and digital marketers alike, you need to optimize for the users. A well-optimized website has a good amount of quality content, the right target keywords, and a user-friendly interface.
Develop Your Strategy Around These Pillars
By integrating these elements effectively into your digital marketing strategy, your business can have the arsenal to compete with other brands online. This is where we come in to help. Our digital marketing experts can help you develop a strategy to help your business dominate search results. Want to know how? Give us a call!