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Why is Your Website Not Ranking? Insights from Experts

website rankings

In SEO, ranking is the most common indicator of success. The higher you rank on search engine results pages, the better. This indicates visibility to a wider audience, which, in turn, leads to more traffic to your website.

But, what do you do if you’re not ranking?

Our SEO experts in Hong Kong share their insights on why a website is not ranking and what you can do about it.

Your website doesn’t provide value to your audience.

The first thing Google will evaluate is if your site serves information that’s valuable to your audience. If the content on your website doesn’t match the expectations of your target audience, Google may not see it fit to rank.

Solution: Evaluate the content of your website and see how you can improve the messaging to cater to what your audience needs. Make sure the content is aligned to the right keywords. Highlight the value proposition on your website, as well.

Your website is not loading fast.

Page speed is crucial because customers’ attention span is shorter. The slower your site loads, the more inclined your visitors will be to go to other websites.

Solution: The ideal loading time for a website is five seconds or less. If page speed is the issue, make sure you improve on-site elements that are causing the site to load slow.

Google has over 200 ranking factors, but it doesn’t mean you have to hit all of them to start ranking. What’s important is you optimize your site regularly and adhere to the best practices. If you need help, our team can provide more recommendations and implement SEO strategies for your business.

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