A lot has changed in the digital marketing landscape. Comparing search engine optimisation (SEO) techniques from before, you’ll see that Google has become stricter with their standards. Because of this, digital marketers are continuously making an effort in improving their strategies. After all, the methods that are considered acceptable before may not be as effective now.
Also, read this: Key Questions to When Planning Your Digital Strategy
In line with these changes, many SEO experts have come up with latest methods that everyone should be doing right now. This is to help maintain a good ranking and relevant website targeted to their audiences. If you’re curious what those are, here’s what you need to know.
Express User & Audience Intent Clearly
To target the right market, it’s important that you have a clear understanding of what your audience is looking for. As you try to reach out to users, you need to be creative in communicating with them. So instead of using plain-text on your content, try to use other forms such as video, images and infographs. It can make your website interesting and attract them to get to know more about what you can offer them.
Additionally, you have to ensure that the content you have is directed to the right audience. Otherwise, you can’t expect anyone to visit or read on it. No matter how perfect or optimised your website is, if it is not done for the right audience, then it’s useless.
Follow the Mobile-First Design
For the last few years, there’s been a drastic increase on the number of mobile users. As a response to this, Google has launched the mobile-first update. This is aimed to encourage site owners to make their website more responsive on mobile devices. If you want to target these audiences, the only proper thing to do is to optimise based on their standards.
However, even if that’s the case, you can’t simply compromise the desktop design. It still has the same weight as before. The only difference is, Google tend to favour websites that are mobile-friendly. So if you want your site to be indexed first, following this rule is a must.
Optimise the On-Page Elements
No matter how evolved SEO must’ve been, on-page still has an essential value to your campaign. This is why it’s necessary that you learn and understand about it. Having quality content is one thing, ensuring the optimisation of every page is another.
Firstly, you need to fill your site with content that are relevant to your business. Because whatever year it is, quality content is and will always be the king. The next on your list is the meta data. Although it doesn’t directly affect the ranking, it has drastic result on the site’s click-through-rate (CTR). So the more enticing your meta data are, the more people will find you attractive.
These are just a few SEO strategies you must be doing this year. If you want to run a successful digital marketing campaign, it pays that you know these things. By doing so, you can be confident that your site will reach the next level of online marketing. So be sure you apply and follow these methods.