Today’s digital marketing shouldn’t only be about being visible to your audience. A huge chunk of your strategy should be tapping into the interests of your audience and making a connection with them. This calls for an effective digital strategy that builds the foundation while maintaining your brand personality.
Developing a digital strategy isn’t a walk in the park, but it’s not rocket science either. It all boils down to having the right focus and asking the right questions.
Start with these:
What is the goal of your business?
Your digital strategy is likely to succeed if you know what is important and what your goals are from the get-go. This is often a question reputable SEO experts in Hong Kong like us ask clients when they hire us for their digital marketing needs. You need to identify how your strategy will have an impact on your business as a whole. So the questions you should be asking are:
- Why am I doing this strategy?
- What value can I get from this?
- What is the intended result of this specific strategy?
If you have straight to these questions, figuring out your digital marketing strategy will be as easy as counting 1-2-3.
What do customers expect from your business?
Variations of this question is “What are the needs/interests of your customers?” and “Why are customers looking for my business?”
Keep in mind that your strategy isn’t just about getting more revenue for your business—it’s about providing the bridge that will help customers respond to your brand. Knowing what your customers need allow you to set realistic expectations and identify the right direction to take for your digital marketing strategy. It also allows you to determine your value proposition, play your strengths, and provide customers with solutions that your competition doesn’t have.
What are your capable of doing in the digital landscape?
Let’s face it – digital strategies may not always be applicable for all types of businesses. This is why you need an SEO expert to guide you in identifying what you’re capable of doing digitally.
Think of digital marketing strategies you’ve done before and evaluate how these were successful. This can provide you with a good starting point for your digital strategy, and allow you to spot opportunities and risks along the way. Assessing what you’ve done and what you’re doing now can help you plan what to do later on.
What digital trends can you apply in your strategy?
The digital landscape is always changing, but this doesn’t mean your options are limited. In fact, this gives you room for creativity and experimentation. It all boils down on how you approach the trends and translate these into actionable items for your digital strategy.
However, as you’re experimenting, be sure to only bite what you can chew. In other words, don’t everything at once. Take one strategy at a time and see how this will affect your digital performance in the long run.
Ready to take on a new digital marketing strategy? We’re here to help. Let our team walk you through our methodology and help you find the right digital strategy for your business.