Gary Vaynerchuk, well-known as GaryVee or GaryV, is a public speaker, entrepreneur, and self-help author who has published several books on various topics, including social media, entrepreneurship, and personal growth. He is currently the CEO and co-founder of VaynerX, the parent company of social media-focused digital-marketing agency, VaynerMedia, which provides clients with branding and content creation.
GaryV has published many books and communicated many of his ideas through the internet. Here are five of his great quotes and the best things marketers can pick up from it.
GaryV talks about how putting out relevant content in social networks and communities have a huge impact on marketing in this quote. Just like how products need good surveys to sell, relevant content needs places that have demand for the solutions and values it provides.
When we put out more content in relevant networks and communities, we are likely to attract highly interested audiences and build our brand. With consistent content creation, businesses can eventually grow a loyal community that may convert into leads, sales, and profits.
Another interpretation of this quote is using multichannel marketing. Multichannel marketing works by using different forms of media to reach consumers, such as videos, blogs, influencer content, reviews, and beyond.
GaryV talks about how content gives value, but well-researched content lacks usefulness without the right vehicle to find and deliver to the right audience. With this in mind, both content and marketing must work hand-in-hand to achieve excellent reach and add value to audiences that need a particular solution to their pain points.
Content is just one part of the enormous digital marketing and sales puzzle. With good content, your audience loves the solution your product or service provides. Closing the deal and converting a customer is just another step — it generates a sale, but it doesn’t create a long-lasting relationship.
What truly matters is the actions you do after your content generates a sale, such as enhancing customer loyalty or maximizing the product or service’s optimal effects.
It’s easy to get overwhelmed to get started on a monumental content marketing task. However, it becomes easier after you identify the starting steps to achieve your goal. You can do this through the sub-objectives that can lead to your primary objective. Then, you can list the smaller steps to achieve each sub-objective, the tools you need to achieve them, and other details.
By getting inspiration from Gary Vaynerchuck’s content strategies, you can achieve the highest potential results in your future marketing campaigns. GaryV’s advice comes from his experience and knowledge accumulated from decades of trial and error. Fortunately, his knowledge is now available for every marketer to understand and use to implement the best ideas for their future content plans.
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