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Digital Marketing Best Practices to Make Your Business Thrive in 2020

digital strategy techniques

As the digital landscape changes, businesses need to maintain an edge over their competition.

Gaining leverage, however, is only half the battle. It’s a matter of implementing the right digital marketing strategies that will make any business thrive online.

With years of experience in digital marketing, the experts of Concinnity Limited provide their insights to help businesses get the best results from their strategies.

Get started with the following:

1. Optimize pages with low CTR
Click through rate

Ever wondered why you’re not getting enough website traffic? One problem may have to with your Meta title and description tags. These are the first thing that potential site visitors see when they land on search results.

But how do they affect your website’s performance? The answer: clickthrough rate (CTR).

The higher the clickthrough rate, the higher Google will place your site on search rankings. As part of your digital strategy, look for pages with low CTR and optimize their title tags and description. See how they perform after a couple of weeks.

2. Revisit old content
old seo content

Perhaps you’ve written a blog post with outdated information, or you have an old blog that’s not performing as well as it should.

It’s always good to revisit old content, find ways to improve it, and optimize them using the best SEO practices. You can turn an old blog post into a cornerstone content and further optimize it to drive more traffic to your site.

3. Look if you’re targeting the right keywords
seo keywords

In SEO, everything begins with keywords. These are the first thing that users type on search engines; it only makes sense that you develop a strategy based on queries used by your audience.

This is a great time to dive into Google Search Console or Ahrefs to find keyword opportunities and optimize your site with the right search terms.

Final Thoughts

When it comes to digital marketing strategies, business owners need to be as agile as search engines – quick to adapt and optimize. This provides you with the ticket to getting more traffic and improving your online presence this 2020.

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