Email marketing remains as one of the most effective ways to nurture leads and connect with customers. However, some businesses fail to see the value of a well-executed email marketing campaign just because they don’t get enough clicks.
How do you improve the clickthrough rate of your email marketing campaigns? Let us count the ways with tips from email marketing experts in Hong Kong.
It’s the first thing customers will see when your email lands on their inbox so you better make it worth the read.
Your emails should be consistent with your brand and website. Not only will this entice customers to click, it will also improve brand recall.
Do you want them to download a resource? Visit a page on your site? Contact your business? No matter which action you want them to take, there should only be one CTA to avoid confusion.
If there’s no response from your customer, send a follow-up email. The same applies if they interacted with your business. You should always have a follow-up message from your initial email.
Humans are very visual creatures. If you have a new product that you want to promote, supplement your content with visuals to entice customers to buy or read more about it.
Don’t let your emails go to waste and lose the opportunity to connect with customers. Plan your email marketing campaign to maximize clicks and get more conversions for your business.