LinkedIn is one of the world’s biggest professional online networks. It currently has more than 706 million users. This figure alone tells us it is an avenue to connect with professionals and potential customers. This translates to excellent opportunities to market your brand, more importantly. In fact, 93% of B2B marketers consider LinkedIn as the most effective channel for lead generation.
Here are some tips and tricks on how to amplify your marketing efforts via LinkedIn.
As in any other social media sites, your profile plays a big role. LinkedIn suggests updating your profile regularly by adding new skills and achievements. Feature recent projects as well.
Post content on a daily basis. It could be blog posts, news, or announcements from your company. Providing regular content is an effective means to increase your visibility, which is key to staying relevant in the eyes of your connections and customers.
Rally your employees and colleagues to promote your LinkedIn page. You can do this by actively participating in discussions and by simply including a link to your LinkedIn page in everyone’s email signature. This is one way to catch the attention of users, which can eventually lead to more followers.
Find groups within your niche so you can increase your connections and later on build relationships. This is a good step if you want to socialize with professionals in your industry. Join conversations to share your insights, exchange ideas on trends, and learn more about other players in your niche. Companies offering search engine optimization services HK consider LinkedIn as a promising channel to perform marketing. And it’s no surprise. Follow the tips mentioned above to see for yourself.