When people think of SEO, the first thing that comes to mind is knowing how to rank a website through keywords. There’s truth in this, but that’s not the whole of it.
As search engines evolve to address the needs of today’s users, relying on keywords alone can only get you so far. You need to ramp up your SEO skills to maximize your website’s performance. This is the purpose of getting advanced training for SEO.
Everything starts with having the right keywords. How will you plan which content to write? How do you know if your website is optimized for the terms your target audience is using?
Improving your skills on keyword research allows you to set the foundation for your SEO strategy. This gives you the critical thinking skills for determining which terms are appropriate for the user intent of your audience.
Content is not just king; it’s one of the pillars of a good SEO strategy. With the recent algorithm updates and Google’s crackdown on low-quality content, you need to improve your content writing skills. However, content writing isn’t just about putting blog posts out there. Your content should resonate with your audience, supported with keywords and links that build turn it into a reliable resource.
Whoever said link building is dead has likely not fully utilized this strategy. Link building reinforces your website’s authority—the more links point to your website, the more authoritative Google sees it. However, link building is not a game of “who gets the most”; rather, it’s “who has the highest number of quality links”. Training for link building will teach you how to discern the good links from the bad.
Improving your technical SEO skills provide you with the leverage to try different strategies for your business. It’s an investment worth taking.