What a customer says about your business can have a big impact on your reputation. One negative review about your brand can soon spiral into a reputation nightmare. Before you know it, you’ll find fewer and fewer customers buying from you (and more of them going to your competitors).
But, that doesn’t have to be the case.
As long as you remain vigilant about what customers are saying about you, your online reputation can remain on the good side. So, how do you take control of your online reputation? We’ll show you the best practices in this post:
Implement an Effective SEO Strategy
Believe it or not, SEO can help you maintain your online reputation. But why SEO? The answer is simple – every online experience starts with a search.
When users look for a business, they turn to search engines to find information. If the first thing they see is a string of negative reviews about your brand, you need to recalibrate your strategy. This is where SEO comes in.
One of the best ways to leverage SEO for your online reputation is by providing accurate information across all your online properties, such as your website, social media profile, and any directory site you’re listed on. Make sure your Name, Address, and Phone Number are consistent and correct, as this helps customers determine the credibility of your business when providing information.
Another way to maintain a good business reputation with SEO is by building quality links to your website. Links not only provide additional value to your target audience, but also help search engines determine the credibility of your site. If an SEO company you’re working with offers spammy link, that’s the sign you need to switch agencies.
Always Do an Audit of Your Website
This can help you identify what needs fixing on your site and what you can further improve to boost your brand presence. A website audit can help you check for the following:
- Great user experience
- High engagement with your audience
- Verified information on business listings
- Consistent brand messaging across your online properties
Your SEO agency should be able to provide you with a more comprehensive website audit, so you know what strategy to implement for your business.
Monitor Conversations about Your Brand
Remember what we said at the beginning – what your clients say about you matters A LOT. This is why consistent monitoring should always be a part of your digital marketing strategy. This doesn’t have to be a complicated process, though. You can monitor conversations about your brand by setting up Google Alerts. You can set keywords or phrases related to your brand or industry to get “alerts” from other websites, blogs, or news articles.
Talk to your SEO specialists to determine how you can keep a closer eye to your brand and ensure the important conversations about your brand never gets missed.
Let’s Work on Establishing Your Brand!!!
If you have no strategy to monitor your online reputation, now’s the time to start. Our team can help you develop a solid digital marketing strategy to protect your brand’s reputation online. Want to know how? Talk to our team today!