Key Questions to Ask When Planning Your Next Digital Strategy

Today’s digital marketing shouldn’t only be about being visible to your audience. A huge chunk of your strategy should be tapping into the interests of your audience and making a connection with them. This calls for an effective digital strategy that builds the foundation while maintaining your brand personality. Developing a digital strategy isn’t a walk…

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November 18, 2019

From Domain Purchase to Rendering: A Brief Explanation of How Websites Work

If SEO is the process of optimizing a website for online searches, then SEO folks must know the basics of how websites really work. This article seeks to provide you a quick and simple explanation about websites and their journey from domain purchase to rendering. The Whys Let us start with why a basic understanding…

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September 19, 2019

Content is King: Dissecting the Importance of Content in Search Engine Optimization

Content and SEO go hand in hand. According to Search Engine Journal, when these two are in their prime, they can “catapult any website to the top of search engine rankings.” It is important to understand the relationship between optimized content and SEO if one endeavor to climb up the rank. But before we get there,…

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