Ways You Can Create SEO-Friendly Content

Businesses nowadays recognize the importance of SEO, as they’re looking to improve their site’s rankings. This is why many businesses start investing in resources and hiring an SEO expert in Hong Kong that help with boosting their search rankings or improve their online visibility.  Everyone knows that SEO and content come hand in hand. With…

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Anatomy of a Winning PPC Ad

Pay-per-click (PPC) advertising is a marketing model wherein you pay only when a potential customer clicks on your ad. The cost of such advertising is dependent on how much your bid is for the keyword you are targeting with your ad and the available competition. PPC advertising remains one surefire way to create online traffic. In…

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September 19, 2019

Content is King: Dissecting the Importance of Content in Search Engine Optimization

Content and SEO go hand in hand. According to Search Engine Journal, when these two are in their prime, they can “catapult any website to the top of search engine rankings.” It is important to understand the relationship between optimized content and SEO if one endeavor to climb up the rank. But before we get there,…

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