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Anatomy of a Winning PPC Ad

Pay-per-click (PPC) advertising is a marketing model wherein you pay only when a potential customer clicks on your ad. The cost of such advertising is dependent on how much your bid is for the keyword you are targeting with your ad and the available competition. PPC advertising remains one surefire way to create online traffic. In some cases, it only takes a few minutes to generate some good traffic to your website.

To achieve this though, SEO experts in Hong Kong believe that a PPC ad has to be optimized and well put together. Otherwise, it would not achieve its objectives. Here is a quick and simple guide on how you can make an effective PPC Ad. 

Ad Title

The ad title appears in large blue underlined fonts. Make your ad title as real and catchy as possible. Never make titles that are misleading or simply not true about your brand.

Ad Description

The ad description is the black two-liner text. A good description should convince a potential customer to be interested in your product or service. In essence, it must tell your customer that they have found what they are looking for so they are encouraged to click and visit your site.

Display URL

The display URL is the green text showing your website’s URL.  The URL should tell the users which site they are headed so they can find more information about your offers.

Destination URL

The destination URL is not displayed on your PPC ad, but it has a significant impact on how it performs. This URL denotes a particular page on which your client will be directed when they click on the ad. While there is basically nothing your can do about this part, a good practice here is optimizing your PPC landing page so as not to disappoint whoever clicks on your ad.

In summary, your PPC ad must create a positive impression and give users enough reasons to go check out your site. When done correctly, it can generate good traffic and catapult your business to online success. 

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