On Technology • December 9, 2025
Marketing today can feel overwhelming, especially for business owners who must navigate a maze of tools, platforms, and tactics. Everywhere you look, there are promises of “growth hacks,” “viral reach,” and “brand impact.” Yet in this complexity, one approach...
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On Technology • December 5, 2025
In the competitive world of performance marketing, getting traffic to your website is the first step. When you recover the 96-98% of visitors who left without buying,then the real money is earned. That’s exactly what retargeting ads (also called remarketing...
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On Technology • November 27, 2025
We are in an era where every dollar spent on advertising must be justified by measurable results, whereas performance marketing has become the gold standard for modern businesses. Unlike traditional brand-awareness campaigns, performance marketing generally focuses exclusively on trackable actions,...
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On Search Engine Optimization • January 31, 2023
In digital marketing, one should know how to maximize every opportunity you have incorporated into your strategies fully. Starting exactly in naming your branding or website domain. One of the best ways to do that is to incorporate keywords in...
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On Technology • August 31, 2022
Google’s product reviews update helps businesses improve rankings and boost their website visibility. The Google product reviews update aims to promote review content and products that are above and beyond much of the templated information that is indicated in the algorithms...
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On Digital Marketing • August 8, 2022
What is a Google product review update, and what’s it for? Google product review update is simply just as it says, an update on “product reviews” and the factors that determine their quality. SEO and Product Reviews Since reviews are...
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On Search Engine Optimization • July 11, 2022
We are now in the Digital Age. Almost everyone has access to the Internet and almost everything can be seen online. With this, anything can be Google-ed, advertised, and promoted online. Apart from social media, there are companies or organizations...
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On Technology • June 29, 2022
Search engine optimisation is a crucial part of running a business in 2022. Without paying attention to SEO, you might be losing a lot of potential clients simply because you are not the company deemed relevant by search engines. The...
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On Technology • June 22, 2022
Companies that were operational during the pandemic either experienced skyrocketing sales or lowered demand during the health crisis. As consumer priorities changed, along with limitations on mobility, there were a lot of industries that saw unprecedented growth, while other businesses...
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On Technology • June 15, 2022
Search engine optimisation, or SEO, has grown in significance through the years. Now, it is no longer optional for any company worth its salt. It is a must. With that said, perhaps you are considering getting the services of a...
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